Job Description
National Sales Manager OTC
Randstad • Delhi, India • via Randstad India
19 hours ago
Full–time
No Degree Mentioned
Apply directly on Randstad India
Job description
National OTC Sales Leader
We are seeking a seasoned National OTC Sales Leader to drive national strategy, scale distribution, and accelerate revenue growth for our fast-growing OTC portfolio. This is a high-impact leadership role requiring strong trade understanding, FMCG/OTC depth, and hands-on field execution experience.
Core Objective
To drive sales, distribution expansion, brand visibility, and prescription-free recommendation of OTC products through a robust trade network and high-performing field force.
Key Responsibilities
• Volume & Revenue Growth
• Achieve monthly, quarterly, and annual sales targets
• Drive strong secondary sales from chemists & retailers
• Expand presence across GT, MT, and other trade channels
• Distribution & Market Expansion
• Appoint and manage stockists / super stockists
• Improve numeric & weighted distribution
• Ensure strong product availability and shelf visibility
• Trade Marketing & Retail Visibility
• Execute in-shop branding (posters, danglers, shelf strips)
• Design chemist schemes & retailer incentive programs
• Ensure planogram compliance and visibility standards
• Field Force Leadership
• Lead, mentor & scale the OTC sales team nationally
• Set beat plans, productivity benchmarks & performance targets
• Conduct joint field work & structured performance reviews
• Brand Building & Consumer Activation
• Collaborate with marketing on brand campaigns
• Drive consumer awareness initiatives
• Lead sampling & activation programs
• Ensure strong brand messaging at point of sale
• Market Intelligence & Competition Tracking
• Monitor competitor brands, pricing, claims & schemes
• Capture chemist & consumer insights
• Share actionable feedback with leadership & marketing teams
• Compliance & Governance
• Ensure adherence to drug & advertising regulations
• Maintain ethical trade practices
• Follow internal SOPs and reporting systems
Key Performance Indicators (KPIs)
• Sales target achievement (%)
• Outlet coverage & distribution expansion
• Stock availability & rotation
• Retail visibility score
• Team productivity & retention
To Apply
Please submit your resume and cover letter to {{}}
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💡 Quick Summary
Seeking a career-building opportunity? The National Sales Manager OTC position is now open for candidates interested in the Accountant Jobs sector. This role in New Delhi offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Accountant Jobs is a plus.
