Job Description
Product Manager Consumer Banking
Role Details :
- The individual shall be responsible for Planning & management of Personalized Client Interventions on the Retail Liabilities Book to drive the Objective of Client Engagement, Product Penetration, Cross Sell & Liabilities Book Growth.
- The Individual will work closely with Analytics/Marketing/Campaigns/ Alternate & Branch Banking Channels to drive the Business agenda
Overall Job Description :
- Lead and own full program life cycle for Mass Banking Liability clients from Onboarding Programs ( 1st +0 days ) & Trigger based Interventions later in the Client Lifecycle
- Ownership of Client Vectors ; NBD activation/ Credit Velocity/ Product Holding / Balance / Sticky & Premium Product Penetration
- Leverages Multiple channels to drive Client level KPIs Including callouts, email , social media , Mobile & Inbound Call center.
- Creates Various Programs Like Dormant & Inactive Reactivation, Base Book Deepening, Product Switch Upgrades , FD Penetration & FD growth led Programs
- Measure Program Efficacy & ROI at a Program/ Segment level by using Scientific & established measurement methods.
- Define, generate and assess metrics and key performance indicators for each campaign. Provide all necessary data to support critical decision-making through fact-based analysis.
- Collaborate with and manage key stakeholders ; business & product teams, Channels, campaign management, Data Analytics and decision science teams, marketing, partners (vendors), leadership and senior management teams, etc.- to ensure successful execution of initiatives
- Liaise with marketing team to craft high quality client communication and Legal & Compliance team to ensure all client Programs are within the L&C ambit
Role Details :
- The individual shall be responsible for Planning & management of Personalized Client Interventions on the Retail Liabilities Book to drive the Objective of Client Engagement, Product Penetration, Cross Sell & Liabilities Book Growth.
- The Individual will work closely with Analytics/Marketing/Campaigns/ Alternate & Branch Banking Channels to drive the Business agenda
Overall Job Description :
- Lead and own full program life cycle for Mass Banking Liability clients from Onboarding Programs ( 1st +0 days ) & Trigger based Interventions later in the Client Lifecycle
- Ownership of Client Vectors ; NBD activation/ Credit Velocity/ Product Holding / Balance / Sticky & Premium Product Penetration
- Leverages Multiple channels to drive Client level KPIs Including callouts, email , social media , Mobile & Inbound Call center.
- Creates Various Programs Like Dormant & Inactive Reactivation, Base Book Deepening, Product Switch Upgrades , FD Penetration & FD growth led Programs
- Measure Program Efficacy & ROI at a Program/ Segment level by using Scientific & established measurement methods.
- Define, generate and assess metrics and key performance indicators for each campaign. Provide all necessary data to support critical decision-making through fact-based analysis.
- Collaborate with and manage key stakeholders ; business & product teams, Channels, campaign management, Data Analytics and decision science teams, marketing, partners (vendors), leadership and senior management teams, etc.- to ensure successful execution of initiatives
- Liaise with marketing team to craft high quality client communication and Legal & Compliance team to ensure all client Programs are within the L&C ambit
💡 Quick Summary
Seeking a career-building opportunity? The ndusInd Bank position is now open for candidates interested in the Bank Jobs sector. This role in Gurgaon offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Bank Jobs is a plus.
