Job Title: Online Marketing Associate**
• *Company: Nykaa**
• *Location: Chennai, Tamil Nadu, IN**
• *Job Type: Part-Time**
• *Seniority: Associate Level**
• *Years of Experience: 2**
• *About Nykaa:**
Nykaa is a leading beauty and wellness e-commerce platform that aims to provide a curated selection of products for our discerning customers. We pride ourselves on our innovation, dedication to quality, and a commitment to customer satisfaction. Join our dynamic team and become a part of a vibrant culture that thrives on creativity and collaboration.
• *Position Overview:**
We are seeking an enthusiastic and dedicated Online Marketing Associate to join our marketing team in Chennai. The ideal candidate will be resourceful, detail-oriented, and passionate about the beauty and wellness industry. This part-time role involves collaborating with various departments to implement effective marketing campaigns, analyze performance metrics, and contribute creative ideas to elevate our brand’s presence online.
• *Key Responsibilities:**

1. **Digital Marketing Campaigns:**
- Assist in the planning, execution, and optimization of digital marketing campaigns across various channels, including social media, email, and PPC advertising.
- Collaborate with the marketing team to develop engaging content tailored to various audience segments.

2. **Content Creation:**
- Create and curate high-quality content for the Nykaa website, blog, and social media platforms, ensuring consistent brand messaging and aesthetic.
- Edit and proofread content to maintain a high standard of quality and accuracy, with a keen attention to detail.

3. **Social Media Management:**
- Monitor and respond to customer inquiries and comments on social media platforms promptly and professionally.
- Analyze engagement metrics and provide actionable insights to enhance social media performance.

4. **SEO and Analytics:**
- Conduct keyword research, on-page optimization, and link-building strategies to improve organic search rankings.
- Utilize Google Analytics and other tools to track campaign performance, interpret data, and generate reports for the marketing team.

5. **Collaborative Teamwork:**
- Work closely with cross-functional teams, including sales, design, and product development, to ensure cohesive marketing strategies.
- Participate in brainstorming sessions and contribute innovative ideas for new campaigns and initiatives.

6. **Market Research:**
- Conduct competitive analysis and market research to identify trends and opportunities within the beauty and wellness industry.
- Stay updated on industry developments and consumer behavior to inform marketing strategies.

7. **Budget Management:**
- Assist in tracking and managing marketing budgets, ensuring effective allocation of resources.
- Support the team in monitoring campaign expenditures and comparing against projected outcomes.
• *Qualifications and Requirements:**

- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Minimum of 2 years of experience in online marketing or a related field.
- Strong understanding of digital marketing concepts, strategies, and tools.
- Proficiency in social media platforms, analytics tools (Google Analytics), and marketing automation software (e.g., Mailchimp).
- Excellent written and verbal communication skills, with an ability to craft compelling content.
- Resourceful and dedicated, with a strong commitment to achieving goals and outcomes.
- Ability to work collaboratively in a team environment and contribute positively to group dynamics.
- Strong attention to detail and proficiency in project management.
- Familiarity with SEO best practices and content management systems (CMS) is a plus.
• *Working Environment:**
You will thrive in an energetic and rapidly evolving work setting where creativity, innovation, and teamwork are celebrated. Our collaborative culture empowers individuals to take initiative and make impactful contributions.
• *Benefits:**
- Vision insurance
- Relocation allowance
- Life insurance
• *Application Deadline:**
Please submit your application by **October 10, 2024**.
• *Equal Opportunity Statement:**
Nykaa is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, ****** orientation, national origin, genetics, disability, age, or veteran status. We encourage applications from individuals of all backgrounds and experiences.

How to apply:

Apply on GrabJobs and you will be notified if shortlisted for the job.

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