Online Marketing Specialist
Job Summary
We are seeking a creative and results-driven Digital Marketer to join our dynamic team. The ideal candidate will have a strong understanding of digital marketing strategies and tools, with a focus on enhancing our online presence and driving engagement. This role requires a blend of analytical skills and creative thinking to develop effective marketing campaigns that resonate with our target audience.
Responsibilities
Develop, implement, and manage digital marketing campaigns across various channels including social media, email, and search engines.
Optimize website content for SEO to improve organic search visibility and drive traffic.
Create engaging graphics and advertisements that align with brand guidelines using graphic design tools.
Manage Google Ads campaigns to maximize ROI and achieve business objectives.
Analyze performance metrics using tools such as Google Analytics to assess campaign effectiveness and make data-driven decisions.
Collaborate with the e-commerce team to enhance online sales strategies and user experience.
Utilize SQL for data analysis to inform marketing strategies and customer segmentation.
Stay updated on industry trends, emerging technologies, and best practices in digital marketing.
Requirements
Proven experience in digital marketing with a strong portfolio showcasing successful campaigns.
Proficiency in HTML and CSS for website management and content updates.
Familiarity with SEO best practices and tools for keyword research and analysis.
Experience with Google Ads, Google Analytics, and other digital marketing platforms.
Strong graphic design skills with the ability to create visually appealing content.
Excellent analytical skills with the ability to interpret data and generate actionable insights.
Strong communication skills, both written and verbal, with the ability to collaborate effectively within a team environment.
A passion for staying current with digital marketing trends and technologies.
Join us in shaping our digital presence as we strive for excellence in our marketing efforts!
Job Types: Full-time, Part-time
Pay: $18.00-$20.00 per hour
Expected hours: 20 – 40 per week
Schedule:
Day shift
Monday to Friday
Work Location: In person