Open Learning Faculty Member (Online): BUSN 5051: Marketing Management

Students examine the key principles and concepts of marketing, and are introduced to marketing in a variety of contexts including not-for-profit, international, services, and environmental issues. Topics include marketing strategy, marketing research, customer relationship marketing, market segmentation, branding, pricing strategies, channels of distribution, integrated marketing communications, and international marketing.

Open Learning Faculty Members are teaching staff in the Open Learning division of TRU, and the role of the Open Learning Faculty Member is to actively encourage, support and guide students toward success in their academic studies. Open Learning Faculty Members must be skilled in teaching, fully knowledgeable of the subject matter and demonstrate a positive, open and caring attitude in all interaction with students.

Responsibilities of the Open Learning Faculty Member (Online) include but are not limited to:

Delivering Courses in the Online Modality by actively facilitating learning for students in paced, cohort courses with specific start and end dates
Providing instruction based on established core course materials
Adding any necessary additional course material
Updating course material as per the collective agreement
Initiating, leading and managing learning activities and discussions
Administrative set up and record keeping
Initiating and maintaining regular contact with the student as specified in the collective agreement
Marking all assignments, posting results and providing prompt feedback
Marking exams and posting results
Responding to student queries as per the collective agreement
We anticipate 30 - 40 students in this course per year. These numbers are only estimates and actual numbers for the course may be greater or less than the estimated numbers.

QUALIFICATIONS
Doctorate degree with a specialization in marketing, Master’s degree with a specialization in marketing may be considered if the candidate has substantial teaching experience.
On-going record of research and/or teaching scholarship, with a minimum of three peer-reviewed quality scholarly publications in the marketing area within the past six years; a minimum of one if received PhD degree within the past three years.
Proven course facilitation skills in a face-to-face or distance delivery environment, including the ability to respond quickly, accurately, and cordially to student questions.
Have direct experience working with current educational technologies, tools and Learning Management Systems such as Moodle
The candidate will meet the requirements for approval from TRU Graduate Studies.
The Open Learning Faculty Member must:

Be knowledgeable and experienced in the subject matter of the course
Have received training or have successful experience in the active facilitation of learning in a collaborative online environment
Have direct experience working with current educational technologies, tools and Learning Management Systems
Have demonstrated knowledge of effective pedagogy in the use of current educational technology and tools
Have demonstrated skills and abilities in the delivery of flexible learning materials, the application of instructional technology and in the application of adult learning principles
The pay for Open Learning Faculty Members varies based on several factors including the number of students in the course, the type of work, the type of course and the number of assessments completed by students in the course. The total pay includes amounts based on hourly rates as well as set dollar amounts for certain types of work. For more information, please refer to the TRU/TRUOLFA Collective Agreement: https://www.truolfa.ca/assets/documents/Collective Agreement_201+_2026.pdf