Operations and Fashion Marketer

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Operations and Fashion Marketer, Mumbai

Rhea
Mumbai, Maharashtra
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2 hours ago
Full–time
RHEA is a fast-growing, contemporary fashion jewellery brand that is dedicated to joyful, happy and bold design across every category: necklaces, bracelets, bangles, cuffs, rings, and earrings. We specialize in handmade jewellery combining high quality crystals, pearls, agates, resin. Our collections are a mix of the latest trends and innovative unique designs to satisfy the cravings of every fashion enthusiast.

Today, the brand is represented in multiple multi-designer boutiques across India such as Pernia's Pop Up Shop, Elahe Urban, Ajiliya, Collage, etc. as well as on our e-commerce website: www.ShopRhea.com and other online destinations such as Nykaa, Nykaa Fashion, etc.

RHEA develops exclusive collections for Label Ritu Kumar and has developed exclusive collections for Taj Hotels, The Leela hotels, Anita Dongre, The Bombay Stores & Globus stores across India.

RHEA has been featured in Femina, The Mid-day, Cosmopolitan, Time Out, Girl’s Life Magazine and Better Homes & Gardens, and continues to be a favorite among celebrities, tastemakers, and influencers globally. You can see some of our features in VOGUE and STYLEGODS.

Currently, RHEA seeks a Fashion Marketer, reporting directly to the company’s Founder, to further develop the RHEA brand and increase top-of-mind awareness and positioning domestically and abroad. The ideal candidate will be ambitious, entrepreneurial, creative, and resourceful – a self-starter who can define and execute 360-degree, results-oriented campaigns across public relations, advertising, partnerships, influencer engagement, events, and social media. Overall, this role is crucial in providing both strategic and tactical direction throughout the entire brand and marketing function, and will be supported by third-party vendors and new company recruits as necessary.

Key Responsibilities:

-E-commerce Operations, Catalogue Listing

-Photoshop

-Business Development

-Social Media, Instagram

-P.R & Influencer Engagement

-Partnership & Events

Brand Identity & Positioning

· Manage the brand’s website and e-commerce destination, as well as spearhead monthly email newsletters; work with external vendors to bring project to fruition

· Oversee photoshoots, seasonal collections statements, product naming and descriptions; identify and work with external resources as necessary

Sales & Business Development

· Identify and build relationships with stockists domestically and abroad; grow wholesale distribution in existing and new cities

· Merchandise, present and sell collections to buyers and retail partners; increase sales volume and profitability of collections

· Negotiate terms with wholesale and independent accounts, including exclusivity agreements

Public Relations & Influencer Engagement

· Build relationships with key stylists and influencers to foster placement of RHEA jewellery and accessories within the entertainment community and among celebrities

· Oversee relationship-building activities including editorial gifting and influencer seeding; drive placement in fashion news and seasonal trend stories

Social Media

· Develop monthly editorial content calendar to ensure a consistent cadence of publishing, considering both brand news and seasonal consumer moments

· Identify and develop relationships with key digital influencers and bloggers; suggest and implement innovative programs with such sites and individuals

· Spearhead promotional activity within social; create and manage channel-specific contests and promotions

· Partnerships & Events

· Identify unique partnership opportunities with likeminded brands and influencers to drive growth among new and existing consumers

· Support internal sales team on trunk shows and in-store or private events as needed

· Determine and facilitate integration opportunities within existing consumer-oriented programs such as fashion shows, television series, and university events

Qualifications:

Graduate in business or marketing with a proven track record of success in a fashion, media, or consumer brand environment

· Superior communication and writing skills required; the ability to understand, help define, and articulate the brand is essential

· Proactive, creative thinking with a keen ability to execute efficiently; excellent organizational skills needed to stay on track and pursue solutions without constant supervision

· Analytical and results-oriented, able to identify calculated risks and make decisions

· Understanding of the fashion landscape with a focus on brand-building and positioning

· Existing contacts within all relevant media including fashion, travel, design, and general consumer lifestyle preferred

· Must demonstrate sound judgment, discretion, and an affinity for the business of fashion and jewelry, as well as traditional and new media

· Ability to manage multiple stakeholders, including internal leadership and reports, as well as third-party agencies and vendors

· Professional, enthusiastic, and self-motivated, with a track record of developing lasting buyer relationships and achieving sales targets

· Excellent communication and negotiation skills, with a keen understanding of how to balance and benefit the needs of the brand with those of the retail partner