Job Description
We look after our team, we put people first.
Lupo Digital fosters a vibrant and awesome culture ... just ask any of our passionate team members and customers.
Paid Media Specialist and Manager
Overview
The Paid Media Specialist and Manager is a pivotal role at Lupo Digital, contributing to and shaping the future of digital advertising within a Human-led, AI-first marketing environment.
You will be responsible for managing existing portfolio of clients as well as designing, launching, and optimising paid media campaigns end-to-end – setting up ad strategies, creative, copy, and landing pages, while fully leveraging in-platform AI, automation, advanced bidding strategies, conversion tracking, ad scheduling, video advertising, and offer management.
With a data-driven mindset and passion for strategic campaign creation, you will focus on:
Managing client portfolios of Lupo Digital
Managing Agency-level Ad Platform (FB Business Manager, Google MCC Level Accounts)
Campaign strategy, planning, execution, and ongoing optimisation
Driving qualified traffic and generating high-quality leads
Analysing and reporting on campaign performance with actionable insights
Ensuring all paid media efforts are tightly aligned with client revenue growth goals and success metrics.
This role directly supports Lupo’s Human-led AI-first digital transition, enhancing Lupo’s ability to scale customer acquisition, drive measurable growth, and lead innovation in an AI-first, HubSpot-centered digital landscape.
Key Responsibilities
Strategy Development
Develop, execute, and refine multi-channel paid media strategies (Google Ads, Meta Ads, LinkedIn Ads, TikTok, etc.).
Support strategic campaigns tied to Lupo's TOFU MOFU
BOFU content funnel approach.
Create performance-based plans aligned with the buyer journey and persona pain points.
Ad Campaign Management
Set up, manage, and optimise paid media campaigns, ensuring daily, weekly, and monthly KPIs are met or exceeded.
Manage campaign elements, including:
Ad Creation: Designing and writing compelling ads for various platforms.
Keyword Research & Targeting: Identifying relevant keywords and using targeting options to reach the right audience across paid media channels, in collaboration with SEO and Content Strategy teams.
Bid Management & Budgeting: Optimising bids and managing budgets to maximise ROI.
Implement continuous A/B testing of creative, copy, audiences, and landing pages.
Performance Analysis
Regularly track, report, and deliver actionable insights on all active paid media campaigns.
Leverage data-driven decision-making to improve campaign performance continuously.
Collaboration
Work closely with internal Strategy, Content, and Development teams to ensure cross-channel alignment.
Support SEO and content strategy initiatives with complementary paid media campaigns.
Assist Sales teams by creating strategic retargeting campaigns aligned to customer journeys.
Client Management
Join client meetings to present campaign performance, share optimisation strategies, and contribute to broader digital planning.
Manage and solve issues with client's campaigns and other inquiries.
Tools & Platforms
You will operate within Lupo’s technology ecosystem, including:
Agency's Ad Platform Accounts for:
Google Ads (Search, Display, Video, Google MCC Level Accounts)
Meta Ads Manager (FB Business Manager, Instagram)
LinkedIn Campaign Manager
TikTok Ads Manager (where applicable)
HubSpot (Marketing Hub, CRM, Reporting)
ClickUp (for project management and documentation)
Figma (for visual collaboration and campaign architecture)
ChatGPT and Gamma AI (for ideation, content, and automation support)
Slack, Fathom, Google Chat & Meet (for communications)
Key Metrics (KPIs)
Performance success will be evaluated against:
Lead Volume Metrics:
Cost Per Lead (CPL)
Cost Per Acquisition (CPA)
Return on Ad Spend (ROAS)
Lead Quality Scores
Conversion Metrics:
Landing Page Conversion Rates
Click-Through Rates (CTR)
Impression Share and Audience Reach
Contribution to Sales-Qualified Leads (SQLs)
Campaign Financial Metrics:
Campaign ROI per channel
Ideal Candidate Profile
Experience: 3–5+ years of hands-on Paid Media experience, ideally within a digital agency environment.
Personal Skills: Exceptional analytical ability, creative thinking, and strong communication skills.
Technical Skills:
Deep proficiency in Lupo’s tech stack
Strong hands-on experience in Ad Platform Agency Level (e.g., FB Ads Manager, Business Manager, Google MCC Level Accounts, Audience Insights, Facebook Analytics, Facebook Pixel, HubSpot Pixel setup).
Certifications: Google Ads, Meta Blueprint, and/or HubSpot Marketing certifications preferred.
Mindset: Proactive, agile, data-driven, highly collaborative.
Values Alignment: Committed to Lupo’s core values – Integrity, Customer Success, Innovation, Attention to Detail, and Craft Mastery.
Placement within Lupo Digital
Reports to: Account Managers and Operations Manager.
Collaborates with: Strategy Department, Marketing Team, Production Team, Content/Creative Design Team, and Technical Development Team.
The Kind of Clients We Work With
We work with a variety of medium to large-sized companies, and funded startups, across various of industries ranging from educational institutions, and insurance, to health, environmental and not-for-profits.
Next Step
You will be expected to:
Submit your resume/cv on the form alongside
Provide, exhibit and demonstrate your experience in this role
Application Process
Resume review
Video screening interview (additional meetings may be required)
Case study review and practical exercise
Final interview
Reference checking
Benefits and Perks:
Paid time off
Flexible work arrangements
Company laptop
Fantastic culture of caring people
How to Apply
If this sounds like you and you think you're a fit and have what it takes, please submit your application, including your resume, on the form provided above.
Let's make magic together!
About Lupo Digital
Lupo Digital is a digital sales and marketing agency and consultancy specialising in HubSpot and inbound sales and marketing strategy, campaign execution and training. We are aspiring to become a Certified B Corporation and that means we put people first, then the planet, and then profit … by definition but we put purpose before profit.
We are also one of HubSpot’s leading Diamond tiered partners in Australia (based in Sydney).
We specialise in:
Inbound digital growth strategy leveraging the HubSpot platform across the sales, marketing, customer service, web and technical development and integration functions.
Inbound marketing campaigns, production and execution including paid and social media, EDM’s email marketing, blogs, digital asset, video and animation creation, etc.
Marketing automation, including: website and landing pages, CTA’s, workflows, lead scoring, etc.
HubSpot training
Websites, Growth Driven Design and creation
Lupo Digital fosters a vibrant and awesome culture ... just ask any of our passionate team members and customers.
Paid Media Specialist and Manager
Overview
The Paid Media Specialist and Manager is a pivotal role at Lupo Digital, contributing to and shaping the future of digital advertising within a Human-led, AI-first marketing environment.
You will be responsible for managing existing portfolio of clients as well as designing, launching, and optimising paid media campaigns end-to-end – setting up ad strategies, creative, copy, and landing pages, while fully leveraging in-platform AI, automation, advanced bidding strategies, conversion tracking, ad scheduling, video advertising, and offer management.
With a data-driven mindset and passion for strategic campaign creation, you will focus on:
Managing client portfolios of Lupo Digital
Managing Agency-level Ad Platform (FB Business Manager, Google MCC Level Accounts)
Campaign strategy, planning, execution, and ongoing optimisation
Driving qualified traffic and generating high-quality leads
Analysing and reporting on campaign performance with actionable insights
Ensuring all paid media efforts are tightly aligned with client revenue growth goals and success metrics.
This role directly supports Lupo’s Human-led AI-first digital transition, enhancing Lupo’s ability to scale customer acquisition, drive measurable growth, and lead innovation in an AI-first, HubSpot-centered digital landscape.
Key Responsibilities
Strategy Development
Develop, execute, and refine multi-channel paid media strategies (Google Ads, Meta Ads, LinkedIn Ads, TikTok, etc.).
Support strategic campaigns tied to Lupo's TOFU MOFU
BOFU content funnel approach.
Create performance-based plans aligned with the buyer journey and persona pain points.
Ad Campaign Management
Set up, manage, and optimise paid media campaigns, ensuring daily, weekly, and monthly KPIs are met or exceeded.
Manage campaign elements, including:
Ad Creation: Designing and writing compelling ads for various platforms.
Keyword Research & Targeting: Identifying relevant keywords and using targeting options to reach the right audience across paid media channels, in collaboration with SEO and Content Strategy teams.
Bid Management & Budgeting: Optimising bids and managing budgets to maximise ROI.
Implement continuous A/B testing of creative, copy, audiences, and landing pages.
Performance Analysis
Regularly track, report, and deliver actionable insights on all active paid media campaigns.
Leverage data-driven decision-making to improve campaign performance continuously.
Collaboration
Work closely with internal Strategy, Content, and Development teams to ensure cross-channel alignment.
Support SEO and content strategy initiatives with complementary paid media campaigns.
Assist Sales teams by creating strategic retargeting campaigns aligned to customer journeys.
Client Management
Join client meetings to present campaign performance, share optimisation strategies, and contribute to broader digital planning.
Manage and solve issues with client's campaigns and other inquiries.
Tools & Platforms
You will operate within Lupo’s technology ecosystem, including:
Agency's Ad Platform Accounts for:
Google Ads (Search, Display, Video, Google MCC Level Accounts)
Meta Ads Manager (FB Business Manager, Instagram)
LinkedIn Campaign Manager
TikTok Ads Manager (where applicable)
HubSpot (Marketing Hub, CRM, Reporting)
ClickUp (for project management and documentation)
Figma (for visual collaboration and campaign architecture)
ChatGPT and Gamma AI (for ideation, content, and automation support)
Slack, Fathom, Google Chat & Meet (for communications)
Key Metrics (KPIs)
Performance success will be evaluated against:
Lead Volume Metrics:
Cost Per Lead (CPL)
Cost Per Acquisition (CPA)
Return on Ad Spend (ROAS)
Lead Quality Scores
Conversion Metrics:
Landing Page Conversion Rates
Click-Through Rates (CTR)
Impression Share and Audience Reach
Contribution to Sales-Qualified Leads (SQLs)
Campaign Financial Metrics:
Campaign ROI per channel
Ideal Candidate Profile
Experience: 3–5+ years of hands-on Paid Media experience, ideally within a digital agency environment.
Personal Skills: Exceptional analytical ability, creative thinking, and strong communication skills.
Technical Skills:
Deep proficiency in Lupo’s tech stack
Strong hands-on experience in Ad Platform Agency Level (e.g., FB Ads Manager, Business Manager, Google MCC Level Accounts, Audience Insights, Facebook Analytics, Facebook Pixel, HubSpot Pixel setup).
Certifications: Google Ads, Meta Blueprint, and/or HubSpot Marketing certifications preferred.
Mindset: Proactive, agile, data-driven, highly collaborative.
Values Alignment: Committed to Lupo’s core values – Integrity, Customer Success, Innovation, Attention to Detail, and Craft Mastery.
Placement within Lupo Digital
Reports to: Account Managers and Operations Manager.
Collaborates with: Strategy Department, Marketing Team, Production Team, Content/Creative Design Team, and Technical Development Team.
The Kind of Clients We Work With
We work with a variety of medium to large-sized companies, and funded startups, across various of industries ranging from educational institutions, and insurance, to health, environmental and not-for-profits.
Next Step
You will be expected to:
Submit your resume/cv on the form alongside
Provide, exhibit and demonstrate your experience in this role
Application Process
Resume review
Video screening interview (additional meetings may be required)
Case study review and practical exercise
Final interview
Reference checking
Benefits and Perks:
Paid time off
Flexible work arrangements
Company laptop
Fantastic culture of caring people
How to Apply
If this sounds like you and you think you're a fit and have what it takes, please submit your application, including your resume, on the form provided above.
Let's make magic together!
About Lupo Digital
Lupo Digital is a digital sales and marketing agency and consultancy specialising in HubSpot and inbound sales and marketing strategy, campaign execution and training. We are aspiring to become a Certified B Corporation and that means we put people first, then the planet, and then profit … by definition but we put purpose before profit.
We are also one of HubSpot’s leading Diamond tiered partners in Australia (based in Sydney).
We specialise in:
Inbound digital growth strategy leveraging the HubSpot platform across the sales, marketing, customer service, web and technical development and integration functions.
Inbound marketing campaigns, production and execution including paid and social media, EDM’s email marketing, blogs, digital asset, video and animation creation, etc.
Marketing automation, including: website and landing pages, CTA’s, workflows, lead scoring, etc.
HubSpot training
Websites, Growth Driven Design and creation
💡 Quick Summary
Seeking a career-building opportunity? The Paid Media Specialist and Manager position is now open for candidates interested in the Media & Communication sector. This role in Sydney offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Media & Communication is a plus.