Job Description
Full job description
Benefits:
401(k)
401(k) matching
Bonus based on performance
Competitive salary
Dental insurance
Free food & snacks
Health insurance
Opportunity for advancement
Paid time off
Training & development
Vision insurance
Floor Coverings International (FCI) is a fast-growing, national flooring brand built around an in-home, consultative sales model. Rather than asking customers to shop in a showroom, we bring flooring options directly to their homes, helping them make confident decisions in their own space. The corporate team partners with our 300+ franchise owners across North America, providing the marketing, technology, training, and operational support they need to grow their businesses and serve their local markets.
We are seeking a strategic and data-driven Paid Media Strategist to create and own our brand’s paid media strategy and drive real business growth. In this role, you’ll shape how paid media performs at scale—partnering with agency teams, setting clear performance expectations, and ensuring every dollar invested contributes to measurable results. As we scale from $250M toward $1B, you’ll play a visible, high-impact role in connecting digital media strategy to revenue outcomes. This position is a key member of our Performance Marketing team and reports to the Vice President of Performance Marketing.
What You’ll Do:
Build and evolve our paid media roadmap to support revenue, market share, and franchisee growth,
Partner with agencies to develop full-funnel paid strategies across search, PMAX, social, display, local service ads, and video.
Align agency execution with internal initiatives and local franchisee needs while holding them accountable to performance benchmarks.
Identify gaps in media coverage, audience, or channel mix based on performance and market trends.
Provide input on creative, messaging, and user flow to ensure alignment with audience intent and campaign objectives.
Increase digital lead generation results year over year using the latest resources, channels, and strategies.
Design and execute pilot campaigns that improve ROI and ROAS.
Support franchise owner confidence by translating complex media data into clear, actionable insights that help franchisees understand ROI.
The Ideal Candidate:
Thrives in a fast-paced, high-growth environment and adapts quickly as priorities evolve.
Measures success by pipeline impact and revenue contribution—not impressions or vanity metrics.
Brings curiosity and a test-and-learn mindset to platforms, channels, and strategy.
Uses strong analytical skills to uncover insights, craft data-driven narratives, and influence decisions.
Identifies performance gaps and owns solutions from strategy through execution.
Thinks ahead, building scalable frameworks and repeatable approaches.
Collaborates effectively across brand, field marketing, analytics, and creative teams.
Brings a builder’s mindset, documenting best practices and playbooks as programs scale.
Demonstrates leadership and coaching skills, with the ability to mentor peers and contribute to a high-performing team.
The Ideal Background:
Performance marketer with a strong grasp of key metrics across paid channels, including Google/Yahoo/Bing PPC, CTV/OTT, display, remarketing, retargeting, social, and email.
Experience building and scaling paid media campaigns, owning budgets and pacing, testing new channels, and improving performance across multiple platforms.
Direct experience managing or overseeing $300k+ per month in paid media spend across multiple locations or business units.
Strong proficiency with tools such as Google Analytics, Google Tag Manager, Excel, and Power BI or Tableau.
Creative problem-solver with proven success executing B2C performance marketing campaigns that drive measurable results.
Compensation & Benefits:
On-site role at Floor Coverings International’s Corporate Headquarters in Peachtree Corners, GA
Competitive base salary plus a generous bonus structure
15 days of PTO plus company-observed paid holidays
401(k) with employer contribution
100% company-paid healthcare premiums
This franchise is independently owned and operated by a franchisee. Your application will go directly to the franchisee, and all hiring decisions will be made by the management of this franchisee. All inquiries about employment at this franchisee should be made directly to the franchise location, and not to Floor Coverings International Corporate.
Benefits:
401(k)
401(k) matching
Bonus based on performance
Competitive salary
Dental insurance
Free food & snacks
Health insurance
Opportunity for advancement
Paid time off
Training & development
Vision insurance
Floor Coverings International (FCI) is a fast-growing, national flooring brand built around an in-home, consultative sales model. Rather than asking customers to shop in a showroom, we bring flooring options directly to their homes, helping them make confident decisions in their own space. The corporate team partners with our 300+ franchise owners across North America, providing the marketing, technology, training, and operational support they need to grow their businesses and serve their local markets.
We are seeking a strategic and data-driven Paid Media Strategist to create and own our brand’s paid media strategy and drive real business growth. In this role, you’ll shape how paid media performs at scale—partnering with agency teams, setting clear performance expectations, and ensuring every dollar invested contributes to measurable results. As we scale from $250M toward $1B, you’ll play a visible, high-impact role in connecting digital media strategy to revenue outcomes. This position is a key member of our Performance Marketing team and reports to the Vice President of Performance Marketing.
What You’ll Do:
Build and evolve our paid media roadmap to support revenue, market share, and franchisee growth,
Partner with agencies to develop full-funnel paid strategies across search, PMAX, social, display, local service ads, and video.
Align agency execution with internal initiatives and local franchisee needs while holding them accountable to performance benchmarks.
Identify gaps in media coverage, audience, or channel mix based on performance and market trends.
Provide input on creative, messaging, and user flow to ensure alignment with audience intent and campaign objectives.
Increase digital lead generation results year over year using the latest resources, channels, and strategies.
Design and execute pilot campaigns that improve ROI and ROAS.
Support franchise owner confidence by translating complex media data into clear, actionable insights that help franchisees understand ROI.
The Ideal Candidate:
Thrives in a fast-paced, high-growth environment and adapts quickly as priorities evolve.
Measures success by pipeline impact and revenue contribution—not impressions or vanity metrics.
Brings curiosity and a test-and-learn mindset to platforms, channels, and strategy.
Uses strong analytical skills to uncover insights, craft data-driven narratives, and influence decisions.
Identifies performance gaps and owns solutions from strategy through execution.
Thinks ahead, building scalable frameworks and repeatable approaches.
Collaborates effectively across brand, field marketing, analytics, and creative teams.
Brings a builder’s mindset, documenting best practices and playbooks as programs scale.
Demonstrates leadership and coaching skills, with the ability to mentor peers and contribute to a high-performing team.
The Ideal Background:
Performance marketer with a strong grasp of key metrics across paid channels, including Google/Yahoo/Bing PPC, CTV/OTT, display, remarketing, retargeting, social, and email.
Experience building and scaling paid media campaigns, owning budgets and pacing, testing new channels, and improving performance across multiple platforms.
Direct experience managing or overseeing $300k+ per month in paid media spend across multiple locations or business units.
Strong proficiency with tools such as Google Analytics, Google Tag Manager, Excel, and Power BI or Tableau.
Creative problem-solver with proven success executing B2C performance marketing campaigns that drive measurable results.
Compensation & Benefits:
On-site role at Floor Coverings International’s Corporate Headquarters in Peachtree Corners, GA
Competitive base salary plus a generous bonus structure
15 days of PTO plus company-observed paid holidays
401(k) with employer contribution
100% company-paid healthcare premiums
This franchise is independently owned and operated by a franchisee. Your application will go directly to the franchisee, and all hiring decisions will be made by the management of this franchisee. All inquiries about employment at this franchisee should be made directly to the franchise location, and not to Floor Coverings International Corporate.
💡 Quick Summary
Seeking a career-building opportunity? The Paid Media Strategist position is now open for candidates interested in the Media & Communication sector. This role in Atlanta offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Media & Communication is a plus.