Job Description
Qualification
• Impetus' team requires an individual who will be responsible for working with a select group of strategic system integrators, cloud partners, resellers, and/or distributors
• The ideal candidate will have creative marketing ideas to combine with extensive analytic and data-driven customer demand generation experience.
• Ability to effectively communicate with some of the most agile technology companies in the industry, including both technical and non-technical audiences is critical.
• Be detail-oriented, organized, capable of handling multiple projects simultaneously, and comfortable dealing with ambiguity and rapidly changing priorities.
• You will work closely with partners and the Impetus sales team to identify specific customer segments and industry verticals to market to, with a joint value proposition for using Impetus.
• A solid understanding of the cloud landscape is critical to this role.
• You must be able to travel to meet with sales leaders, partners and attend events.
• MBA/PGDBM from a reputed Institute
Roles & Responsibilities
• Help jointly develop and deliver demand generation activities that enable Impetus and partners to acquire new customers, retain and grow existing customers and deliver growth in revenue.
• Liaise with the marketing contact for these strategic partners including regular participation in team calls, in-person meetings and planning sessions.
• You will be responsible for leveraging partner marketing tools, resources, and using the marketing development fund to creatively publish Impetus and Partners collaboration for mutual benefit.
• Become very familiar with Impetus' tools and services offerings for the customer.
• Become very familiar with the synergies between Impetus' tools and services with the partner products.
• Build marketing plans with strategic partner/s of Impetus
• Manage one or multiple partners of varied sizes to build marketing programs appropriate for joint goals
• Be an excellent team player and jointly work with different stake holders in the marketing team.
• Maintain and update web pages, dedicated to Partner, if any, on a periodic basis and ensure a seamless interface between Impetus and the Partner.
• Execute joint marketing activities with partners like events, webinars, campaigns, case studies, blogs amongst others to support with lead generation and driving Impetus thought leadership
• Work closely with Cloud providers, SIs and Reseller partners to extend awareness of the Impetus brand.
• Collaborating with various departments including sales, business development, marketing, and technology teams to accomplish goals and execute the marketing strategy.
• Monitor individually and jointly with the partner on the effectiveness of each of the marketing campaigns.
• Work with sales, business development and partner teams to drive pipeline and revenue growth
• Stay current on the competitive landscape, buyer personas and assist in identifying target markets.
• Work with product and services marketing teams at Impetus and assist in the identification and development of partner specific sales material.
• Align closely with the sales and business development team to understand why and where Impetus and its partners are winning.
Experience: +-12 years.
Location: Indore / Noida / Bangalore / Gurgaon / Pune
• Impetus' team requires an individual who will be responsible for working with a select group of strategic system integrators, cloud partners, resellers, and/or distributors
• The ideal candidate will have creative marketing ideas to combine with extensive analytic and data-driven customer demand generation experience.
• Ability to effectively communicate with some of the most agile technology companies in the industry, including both technical and non-technical audiences is critical.
• Be detail-oriented, organized, capable of handling multiple projects simultaneously, and comfortable dealing with ambiguity and rapidly changing priorities.
• You will work closely with partners and the Impetus sales team to identify specific customer segments and industry verticals to market to, with a joint value proposition for using Impetus.
• A solid understanding of the cloud landscape is critical to this role.
• You must be able to travel to meet with sales leaders, partners and attend events.
• MBA/PGDBM from a reputed Institute
Roles & Responsibilities
• Help jointly develop and deliver demand generation activities that enable Impetus and partners to acquire new customers, retain and grow existing customers and deliver growth in revenue.
• Liaise with the marketing contact for these strategic partners including regular participation in team calls, in-person meetings and planning sessions.
• You will be responsible for leveraging partner marketing tools, resources, and using the marketing development fund to creatively publish Impetus and Partners collaboration for mutual benefit.
• Become very familiar with Impetus' tools and services offerings for the customer.
• Become very familiar with the synergies between Impetus' tools and services with the partner products.
• Build marketing plans with strategic partner/s of Impetus
• Manage one or multiple partners of varied sizes to build marketing programs appropriate for joint goals
• Be an excellent team player and jointly work with different stake holders in the marketing team.
• Maintain and update web pages, dedicated to Partner, if any, on a periodic basis and ensure a seamless interface between Impetus and the Partner.
• Execute joint marketing activities with partners like events, webinars, campaigns, case studies, blogs amongst others to support with lead generation and driving Impetus thought leadership
• Work closely with Cloud providers, SIs and Reseller partners to extend awareness of the Impetus brand.
• Collaborating with various departments including sales, business development, marketing, and technology teams to accomplish goals and execute the marketing strategy.
• Monitor individually and jointly with the partner on the effectiveness of each of the marketing campaigns.
• Work with sales, business development and partner teams to drive pipeline and revenue growth
• Stay current on the competitive landscape, buyer personas and assist in identifying target markets.
• Work with product and services marketing teams at Impetus and assist in the identification and development of partner specific sales material.
• Align closely with the sales and business development team to understand why and where Impetus and its partners are winning.
Experience: +-12 years.
Location: Indore / Noida / Bangalore / Gurgaon / Pune
💡 Quick Summary
Seeking a career-building opportunity? The Partner Marketing Manager position is now open for candidates interested in the Marketing Executive Jobs sector. This role in Bangalore offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Marketing Executive Jobs is a plus.