Performance Digital Marketing Manager

Key Responsibilities

• Campaign Strategy and Management

• Develop and execute performance-driven digital marketing campaigns across multiple channels, including paid search (PPC), display advertising, social media ads, email marketing, and affiliate marketing.

• Manage and optimize campaigns to achieve business goals, focusing on driving traffic, conversions, lead generation, and sales.

• Oversee the paid media budget, ensuring efficient allocation and maximizing ROI.

• Conduct A/B testing on ads, landing pages, and campaigns to continuously improve performance.

• Data Analysis and Reporting

• Analyze key performance metrics (e.g., CTR, CPC, CPA, ROAS, ROI) to measure the success of digital marketing campaigns.

• Provide regular performance reports, insights, and recommendations to senior management to guide strategy and decision-making.

• Monitor customer behavior, engagement, and conversion funnels to identify areas for improvement.

• Utilize Google Analytics, Google Ads, and other analytics platforms to generate actionable insights.

• SEO and SEM Optimization

• Lead efforts to enhance the visibility of the brand through SEO and search engine marketing (SEM).

• Optimize landing pages, keywords, and content strategies to improve organic search rankings and paid media performance.

• Ensure the integration of SEO best practices across digital assets and campaigns.

• Performance Tracking and Budget Management

• Manage, track, and optimize the performance of digital campaigns in line with budget requirements.

• Monitor and adjust spending to ensure maximum return on marketing investments, identifying cost-saving opportunities without sacrificing performance.

• Prepare forecasts and budgets for performance marketing initiatives, ensuring all campaigns are delivered on time and within budget.

• Cross-Channel Collaboration

• Work closely with the Creative, Content, Social Media, and Product Marketing teams to ensure that campaigns align with brand goals and messaging.

• Collaborate with Sales and Business Development teams to align digital marketing efforts with overall business objectives.

• Provide guidance and support to the broader marketing team on the integration of performance-driven strategies.

• Conversion Rate Optimization (CRO)

• Implement strategies to improve website conversion rates through optimized landing pages, calls-to-action (CTAs), and user experience (UX) enhancements.

• Use tools like Google Optimize, Optimizely, or other CRO tools to run tests and experiments aimed at improving conversion rates.

• Stay Updated on Industry Trends

• Stay on top of industry trends and emerging technologies in digital marketing to continuously improve campaign strategies and performance.

• Evaluate and test new digital marketing platforms and tools to expand the brand's digital presence.

Required Qualifications

• Education: Bachelor’s degree in Marketing, Business, Communications, or a related field.

• Experience: Minimum of 5 years of experience in performance-based digital marketing, with a proven track record of managing campaigns across multiple channels (paid search, display, social, etc.).

• Certifications: Relevant certifications (e.g., Google Ads, Facebook Blueprint, Google Analytics) are highly preferred.

Key Skills and Competencies

• Digital Marketing Expertise: Deep understanding of paid media channels, including Google Ads, Facebook/Instagram Ads, LinkedIn Ads, and other paid advertising platforms.

• Data-Driven: Strong ability to analyse data and extract insights to optimize campaigns and maximize ROI. Proficiency in tools like Google Analytics, Google Ads, and Excel for reporting and analysis.

• SEO/SEM Knowledge: Expertise in SEO practices and experience with SEM management, including keyword research, bid management, and optimization techniques.

• Performance Optimization: Experience with A/B testing, CRO, and data-driven optimization to drive performance.

• Budget Management: Ability to manage and optimize marketing budgets, ensuring campaigns deliver maximum return within allocated resources.

• Analytical Skills: Strong problem-solving skills and the ability to interpret and act on data and metrics.

• Creative and Strategic Thinking: Ability to balance creativity with data-driven strategy to drive measurable outcomes.

• Project Management: Strong organizational and project management skills with the ability to handle multiple campaigns and priorities simultaneously.

Preferred Skills

• Video Marketing: Understanding of video content strategy and optimization for performance marketing, especially on platforms like YouTube and Facebook.

• E-commerce Experience: Understanding of e-commerce platforms, especially in driving sales through paid and organic digital marketing strategies.

• Experience with Affiliate Marketing: Knowledge of managing affiliate partnerships and tracking performance.

Working Conditions

• Standard working hours, 8 hours, Monday to Saturday

• Occasional travel may be required for conferences or team meetings.

Key Performance Indicators (KPIs)

• ROAS (Return on Ad Spend) and ROI for paid campaigns.

• Conversion rates and CPC (Cost per Conversion) metrics.

• Growth in organic traffic and improvements in SEO rankings.

• Campaign performance improvements through A/B testing.

• Efficiency in managing the marketing budget to meet performance targets.