Job Description
Job description
At 21K School, India’s first online-only school, we’re redefining education through technology and innovation. As we scale our growth across B2C and B2B segments, we’re looking for a data-driven Performance Marketing Manager to own and optimize our paid acquisition engine.
Role Overview
This role is critical to driving qualified leads, improving CAC, and supporting revenue growth across digital channels. You’ll own end-to-end performance marketing and work closely with CRM, analytics, and sales teams to improve funnel efficiency and lead quality.
Location - Indiranagar, Bangalore
Key Responsibilities
• Own and scale performance marketing across Google Ads, Meta, YouTube, Display, and other paid channels
• Drive lead generation, conversions, and ROI optimization
• Manage media budgets, bidding strategies, and funnel performance
• Collaborate with CRM (LSQ), analytics, and sales teams to improve lead quality
• Run A/B tests on creatives, landing pages, and messaging
• Track and report key metrics: CAC, CPL, ROAS, conversion rates
• Work closely with content, design, and product teams
Must have skills
• Strong hands-on experience with Google Ads & Meta Ads
• Deep understanding of funnels, attribution, and analytics
• Experience scaling budgets while maintaining efficiency
• Prior experience in EdTech, Education, or D2C preferred
Experience
• 4+ years of experience in Performance Marketing
✨ If you enjoy combining data, creativity, and scale to drive real business impact—and want to be part of a mission-driven education company—we’d love to hear from you.
At 21K School, India’s first online-only school, we’re redefining education through technology and innovation. As we scale our growth across B2C and B2B segments, we’re looking for a data-driven Performance Marketing Manager to own and optimize our paid acquisition engine.
Role Overview
This role is critical to driving qualified leads, improving CAC, and supporting revenue growth across digital channels. You’ll own end-to-end performance marketing and work closely with CRM, analytics, and sales teams to improve funnel efficiency and lead quality.
Location - Indiranagar, Bangalore
Key Responsibilities
• Own and scale performance marketing across Google Ads, Meta, YouTube, Display, and other paid channels
• Drive lead generation, conversions, and ROI optimization
• Manage media budgets, bidding strategies, and funnel performance
• Collaborate with CRM (LSQ), analytics, and sales teams to improve lead quality
• Run A/B tests on creatives, landing pages, and messaging
• Track and report key metrics: CAC, CPL, ROAS, conversion rates
• Work closely with content, design, and product teams
Must have skills
• Strong hands-on experience with Google Ads & Meta Ads
• Deep understanding of funnels, attribution, and analytics
• Experience scaling budgets while maintaining efficiency
• Prior experience in EdTech, Education, or D2C preferred
Experience
• 4+ years of experience in Performance Marketing
✨ If you enjoy combining data, creativity, and scale to drive real business impact—and want to be part of a mission-driven education company—we’d love to hear from you.
💡 Quick Summary
Seeking a career-building opportunity? The Performance Growth Category position is now open for candidates interested in the Education Jobs sector. This role in Bangalore offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Education Jobs is a plus.
