Overview

The Performance Marketer plays a critical role in driving and optimizing digital marketing campaigns to meet key performance metrics. They analyze data, create and manage digital advertising strategies, and utilize A/B testing to enhance campaign performance. The Performance Marketer collaborates closely with cross-functional teams to identify opportunities for improvement and drive impactful marketing initiatives.

Key Responsibilities
• Develop and execute digital marketing strategies to drive user acquisition, engagement, and retention
• Analyze campaign performance data and derive actionable insights to optimize marketing initiatives
• Manage and optimize digital advertising campaigns across various platforms
• Conduct A/B testing to refine and improve campaign performance
• Collaborate with content creators and designers to develop impactful marketing assets
• Stay updated on industry trends and best practices in digital marketing
• Measure and report on the performance of marketing campaigns
• Identify and pursue opportunities for growth and improvement in marketing efforts
• Work closely with analytics and data teams to leverage data for marketing optimization
• Implement SEO strategies to improve online visibility and performance
• Coordinate with external agencies and vendors to execute marketing campaigns
• Contribute to the development of marketing budgets and forecasts
• Drive continuous testing and improvement across all marketing channels
• Provide recommendations for improving website and user experience to drive conversion rates

Required Qualifications
• Bachelor's degree in Marketing, Business, or related field
• Proven experience in digital marketing and performance marketing
• Strong understanding of digital advertising platforms and tools
• Ability to analyze and interpret marketing campaign data
• Experience in A/B testing and experiment design
• Proficiency in marketing analytics and performance metrics
• Excellent communication and interpersonal skills
• Strong project management and multitasking abilities
• Knowledge of SEO best practices and strategies
• Experience in managing marketing budgets and forecasting
• Ability to work effectively in a fast-paced, dynamic environment
• In-depth knowledge of marketing automation and CRM tools
• Demonstrated ability to drive measurable business results through marketing efforts
• Understanding of user behavior and conversion rate optimization
• Proven track record of successful digital marketing campaigns

Skills: digital advertising,performance metrics,a/b testing,campaigns,advertising,google ads,facebook ads