Performance Marketer : Google Ads

Job Title: Performance Marketer - Google Ads | North America Focus

Shift - 7 PM - 4 AM IST

Location - Remote (USA)

Job Description:

We are looking for a Google Ads Campaign Manager with hands-on expertise in Performance Max campaigns and a proven record of generating leads for SMBs in North America .

You must know how to launch, test, optimize, and scale campaigns with a numbers-first mindset . Your main KPI is performance — real leads, real ROAS, real revenue.

Key Responsibilities:

• Strategically launch and manage Google Performance Max campaigns

• Target local and regional SMBs in the USA

• Use a test-and-scale approach — build hypotheses, validate with data, scale winners

• Optimize campaign structure, creative assets, ad copy, audience signals, and bidding strategies

• Provide weekly reports and actionable insights (CPC, CPL, ROAS, lead quality, etc.)

• Own campaign performance — be responsible for hitting lead and sales KPIs

• Coordinate with internal sales/marketing teams on alignment and landing page optimization

You Must Have:

• Proven experience running Performance Max campaigns for SMBs

• Understanding of North American SMB segments and customer behavior

• Ability to set up conversion tracking, first-party audience signals, and campaign structure for max performance

• Expertise in lead generation, ROAS optimization, and scaling budget

• Strong communication, English proficiency, and result ownership.