Performance marketing

Location: Ahmedabad, Gujarat

Category: IT Engineer & Developer Jobs

We’re looking for a results-driven Performance Marketing Manager to lead Athflex’s paid marketing efforts across Meta, Google, and performance-led creator campaigns. The ideal candidate will have hands-on experience managing ad platforms, optimising ROAS, and scaling D2C performance campaigns in apparel or fitness.

🛠 Responsibilities1. Strategy & Planning

• Define paid media strategy across Meta, Google, and YouTube Ads to hit monthly revenue goals

• Build, test, and scale acquisition funnels including landing pages, retargeting, and upsells

• Coordinate with the creative and influencer teams to align campaigns with product drops and content themes

2. Campaign Execution

• Manage daily operations of Meta Ads Manager, Google Ads, and push campaign platforms

• Set up A/B tests across creative, placements, and audiences

• Leverage Meta Collab Ads by coordinating with 40+ athlete/influencer handles

3. Data Analysis & Budgeting

• Track performance across ROAS, CPA, AOV, and LTV metrics

• Allocate monthly budgets across prospecting, retargeting, and creator-led campaigns

• Use analytics tools (GA4, TripleWhale, Meta Attribution) for decision-making

4. Collaboration

• Work closely with influencer ops to amplify athlete-led campaigns

• Coordinate with product, content, and tech teams to improve landing pages and funnel efficiency

• Liaise with agencies or freelancers (if any) on media buying or creative scaling

✅ Requirements

• 2–5 years of experience in performance marketing, preferably D2C or apparel brands

• Proficient in Meta Ads, Google Ads, and eComm analytics tools

• Demonstrated success in scaling paid campaigns with high ROAS

• Strong command over audience segmentation, pixel/data tracking, and funnel optimisation

• Familiarity with Meta Partnership Ads (Collab Ads) and UGC-led performance campaigns

• Comfortable in a fast-paced, growth-stage brand environment

🚀 Bonus Points

• Experience with tools like TripleWhale, Postscript, Klaviyo, Rebuy, etc.

• Has scaled Meta ads budgets above ₹5L/month profitably

• Passion for fitness, apparel, or community-based brands

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