Digital Marketing Manager - Performance

2 – 4 Years of experience

Education Bsc / B-tech / Engineering Graduate Degree

Candidates with the requisite experience and additionally a Post-grad / MBA /

Certifications from Tier 1 colleges will be preferred.

KRAs

Responsibilities

• Manage paid campaigns directly and with external agencies across all channels

(Search, Display, Mobile, TV, and OTT) from planning, setup, monitoring,

optimisation, and reporting.

• Plan, define and execute demand generation funnel for Weekly / Monthly /Quarterly

requirements.

• Manage daily operations of paid display and programmatic campaigns, organic and

paid social media, and SEM.

• Be able to do hands-on set-up and day-to-day optimization of ad campaigns across

all marketing channels towards with a key focus on benchmarking and reducing

customer acquisition costs against the industry.

• Be instrumental in the creation, maintenance and monitoring of reports, budgets,

campaign performance ROI, and other business metrics.

• Act as a business partner to internal teams such as product marketing, brand and

creative.

• Use a data driven approach to manage campaigns and derive insights on strategy

and performance.

• Ensure reporting on weekly and monthly performance of marketing goals through

digital.

• Monitor web analytics dashboards and key reporting tools, with focus on key

parameters of success.

Expected Skills & Qualifications

• At least 2 - 4 years of related performance marketing or paid acquisition experience

• A passion for Digital Marketing overall. You stay up to date on the industry,

platforms and changes as they rollout.

• A firm grasp of Web Analytics, A/B Testing, and data driven marketing,

• Strong analytical ability and ability to create reports,

• Ability to analyse performance data for optimizations,

• Strong ability to think creatively, identify and resolve marketing problems,

• Strong communication skills with a working understanding of Brand Marketing and

Communication Strategy,

• The capability to synthesize sophisticated ideas into impactful recommendations for

the leadership.

About Squarea Consulting

Squarea Consulting Private Limited is a global real estate consulting company with a

focus on providing exceptional real estate and portfolio advisory services to our

clients. We specialize in:

● Luxury & Branded Portfolio Management,

● Commercial Portfolio Management,

● Investment Solutions and allied services.

With multiple city presence, we are proud to be launching our operations in Pune,

Mumbai and Dubai.

Our team of experts is committed to delivering customized solutions that cater to the

unique needs of our clients. We leverage our vast experience, expertise, and global

network to help our clients achieve their real estate goals.

At Squarea Consulting, we are passionate about providing high-quality services that

exceed our clients' expectations. The founding team is drawn from the best of the

industry including Luxury Real Estate, FMCG, Banking, Technology among others.

Squarea works with brands such as Panchshil, Yoo (UK), Trump Residences,

Damac, Emaar, Sobha, Godrej among others.

The Brand’s mantra is to help its exclusive clientele from across the world to take the

right investment decision and Live, Invest and Grow.

Google Ads, Facebook Ads Manager, DV360, Digital Marketing, Performance

Marketing, Product, Marketing, Google Analytics, Marketing Strategy, Programmatic

Displays, UAC, Paid Marketing, PPC, Campaign Management, SEM, A/B Testing,

Lead Generation, Google Adwords, Linkedin Ads, KPI, ROI, Bing Search, Display

Marketing