Performance Marketing Director

Duties and Responsibilities

This role will oversee all digital marketing spend and activities in all aspects across multiple key vendors (LinkedIn, Google Ads, Hubspot, helpware/BPO outbound contact agency). Provides leadership and oversight on marketing technologies, data and analytics to understand performance, results and optimization opportunities for efficient spend and lead outcomes. Initiate, cultivate, and optimize digital marketing campaigns and efforts - ensure we have true, integrated marketing and 360 degree campaigns with our key initiatives.