Performance Marketing Executive

Campaign Planning & Execution:

• Develop and manage performance marketing strategies across channels like Google Ads, Meta Ads, LinkedIn Ads, affiliate marketing, and programmatic advertising.

• Set up and execute campaigns, including audience targeting, ad copy creation, and budget allocation.

• Optimization & Analytics:

• Monitor and analyze campaign performance using tools like Google Analytics, tracking KPIs such as CPA, ROAS, CTR, and conversion rates.

• Conduct A/B tests, multivariate tests, and funnel optimization to improve campaign outcomes.

• Optimize ad spend to reduce Customer Acquisition Cost (CAC) while scaling traffic and conversions.

• Reporting & Insights:

• Create dashboards and reports to communicate campaign results to stakeholders, highlighting insights and recommendations.

• Use multi-touch attribution to track customer journeys and refine targeting.

• Collaboration:

• Work with creative teams to develop compelling ad creatives and landing pages.

• Coordinate with product and sales teams to align campaigns with business goals.

• Manage relationships with vendors, agencies, and third-party trackers.

• Innovation & Learning:

• Stay updated on industry trends, new platforms, and emerging technologies (e.g., AI-driven ads, AR/VR formats).

• Propose innovative strategies to enhance campaign performance and brand visibility.