Performance Marketing Executive

Performance Marketer – EdTech

Location: AID Education, Malappuram

Job Type: Full-Time | Onsite

Industry: Education / EdTech / Digital Marketing

Job Summary:

AID Education is seeking a Performance Marketer with hands-on experience in education technology (EdTech) to lead our digital campaigns for course sales, lead generation, and brand growth. This is a key role in our marketing team, and experience in EdTech is a strict requirement. Candidates must be based in or near Malappuram.

Key Responsibilities:

• Plan and execute ROI-driven campaigns across Google Ads, Meta (Facebook/Instagram), YouTube, etc.

• Optimize campaigns for lead generation, conversions, and CPL targets

• Analyze data and performance metrics to scale successful ads

• Collaborate with design, academic, and sales teams to create high-converting funnels

• Conduct A/B testing and continuously improve campaign effectiveness

• Drive traffic to landing pages, manage pixels, and set up tracking

• Report campaign performance with clear insights and recommendations

Qualifications:

• Mandatory: Minimum 1–2 years of experience in EdTech performance marketing

• Strong grasp of paid digital marketing platforms and campaign tools

• Proven track record of hitting lead/conversion KPIs in education sector

• Expertise in Meta Ads Manager, Google Ads, Analytics, and Tag Manager

• Ability to create clear reports and improve funnel performance

• Proficient in both English and Malayalam for local targeting

• Must be based in or near Malappuram

Salary:

- Monthly Pay: ₹15,000 – ₹30,000 (based on experience & performance)

Work Mode:

• Full-Time | Onsite

• Location: AID Education Office, Malappuram

Job Type: Full-time

Pay: ₹15,100.00 - ₹30,100.00 per month

Benefits:

• Cell phone reimbursement

Experience:

• Edtech: 1 year (Required)

Work Location: In person