Performance marketing

At Digital Markitors, we're a leading digital marketing agency that helps brands grow online with tailored SEO, paid media, and content strategies. Our dynamic team is driven by results, and we're now looking for a Performance Marketing Specialist to lead our paid campaigns and scale growth for our clients.

Role Overview

The Performance Marketer will be responsible for strategizing, executing, and optimizing paid marketing campaigns across Meta, Google, and other performance channels. Key responsibilities include:

• Strategize and run performance campaigns across Google Ads (Search, Display, Shopping, YouTube), Meta Ads (Facebook, Instagram), and other performance channels.

• Conduct keyword research, audience segmentation, and bidding strategy planning.

• Track, analyze, and report campaign performance on a weekly and monthly basis.

• Work with internal teams to create landing pages and ad creatives.

• Set up conversion tracking using Google Tag Manager, Analytics, and Meta Pixel.

• Optimize campaigns based on metrics like CTR, CPC, CPL, ROAS, and bounce rate.

• Manage budgets efficiently to maximize ROI.

Required Skills & Experience

To succeed in this role, you'll need:

• A minimum of 3 years of relevant experience running paid marketing campaigns.

• Hands-on expertise with Meta Ads Manager and Google Ads Console.

• A deep understanding of performance metrics and optimization techniques.

• Strong knowledge of Google Analytics (GA4), Tag Manager, and campaign attribution models.

• Experience managing lead generation and eCommerce campaigns.

• Proficiency in Excel/Google Sheets for performance reporting and dashboards.

Preferred Qualifications

We welcome applicants with:

• Google Ads & Meta Blueprint Certification.

• Experience with Ads, Quora Ads, or Affiliate Marketing.

• Knowledge of funnel building, automation tools, and CRM integration.