Job Description
Our client provides full-service performance marketing solutions to a diverse client base, including B2B and B2C companies looking to scale their digital footprint. Their expertise spans PPC strategy, campaign optimization, SEO, CRM integration, and content marketing—delivering high-impact campaigns that drive conversions and business growth.
As a Performance Marketing Manager, you will be responsible for developing and executing digital marketing strategies across multiple paid and organic channels. You will play a crucial role in optimizing campaigns, integrating CRM and landing pages, and leveraging data insights to improve performance. Working closely with cross-functional teams, you will ensure all marketing efforts align with business goals while continuously testing and refining strategies.
Key Responsibilities:
• PPC Strategy & Campaign Management – Plan, execute, and optimize paid media campaigns across Google Ads, Bing, and other platforms.
• CRM & Landing Page Integration – Collaborate with web and development teams to integrate marketing campaigns with CRM systems and optimize landing pages.
• Content Strategy & Writing – Support content creation efforts to enhance brand visibility and improve engagement across paid and organic channels.
• Data & Reporting – Utilize GA4, Tag Manager, Looker Studio, and other analytics tools to track performance, identify trends, and provide actionable insights.
• On/Off-Page SEO & Traffic Growth – Conduct site audits, keyword research, and competitor analysis to enhance search rankings and drive organic traffic.
• Multi-Channel Paid Media Experience – Experience in programmatic advertising, Meta Ads, LinkedIn, and TikTok Ads is a plus.
What they are looking for:
• Proven experience in performance marketing, PPC, and SEO.
• Strong knowledge of Google Ads, Bing Ads, and paid social platforms.
• Proficiency in Google Analytics (GA4), Google Tag Manager, and Looker Studio.
• Ability to develop data-driven PPC and SEO strategies to improve performance.
• Experience with CRM systems and landing page optimization.
• Strong analytical mindset with a passion for testing and continuous optimization.
• Excellent communication and collaboration skills.
Salary & Benefits:
• Competitive base salary + performance-based incentives.
• Hybrid working model (flexible remote and office-based in Aberdeen).
• Career growth opportunities within a rapidly expanding digital agency.
• Comprehensive benefits package, including pension, training, and professional development support.
If you're a results-driven Performance Marketing Man
💡 Quick Summary
Seeking a career-building opportunity? The Performance Marketing Manager position is now open for candidates interested in the Marketing Executive Jobs sector. This role in Aberdeen offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Marketing Executive Jobs is a plus.
