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Performance Marketing Manager

Marketing Executive Jobs
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Performance Marketing Manager

Marketing Executive Jobs
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Description

VGL COMPANY OVERVIEW:

Listed in 1996-97 on Indian stock exchanges, Vaibhav Global Ltd (VGL) is an end-to-end electronic deep discount electronic retailer of fashion jewelry, gemstones and lifestyle products in US, UK, Germany & Canada.

Today’s customers seek convenient shopping experience. We are available to the customers via our proprietary 24X7 TV Shopping channels (Shop LC in US & Germany and Shop TJC in UK) and other digital medium which includes website, mobile apps, Over-The-Top platforms (OTT’s), social media and third-party marketplaces. Thus, today VGL reaches out to almost 124 million households across US, UK & Germany. As digitization increases, online retail is expected to grow and mature, our portfolio & omni-channel strategy will accordingly evolve alongside. VGL has a group turnover of approx. Rs. 2,750 Crore (FY 2021- 2024) and employs over 4000 people globally. VGL has its head office as well as its main manufacturing facility in Jaipur, India, which employs approx. 3000 people, including contract workers.

We have consistently believed that value creation and sustainable business practices are complimentary goals. Renewable energy is a key focus area in VGL’s strategy for mitigating climate change risks. We’re committed to conducting business with minimum impact on the environment. We have undertaken and continue to undertake several ‘Green initiative’ measures to protect the environment. Our SEZ unit at India was conferred with ‘Excellence Award’ for ‘IGBC Performance Challenge 2021 for Green Built Environment’ which reflects our strong commitment and dedication towards environment sustainability. For more details, please refer to our ESG report (https://www.vaibhavglobal.com/reports).

Under our flagship one-for-one meals initiative ‘Your Purchase Feeds...’, we served 13 million meals to school children in India, US and UK. With this, we have served 63 million meals till date. We encourage our team members to donate at least two hours every month for charitable causes that is tracked through our performance system.

VGL is a Great Place to Work (GPTW) certified organization.

SHOPLC OVERVIEW:

A subsidiary of VGL, Shop LC was established in Austin, TX in 2007 and is now broadcasting live to 75-million homes in US. Our growing eCom presence is through our website https://www.shoplc.com/. Shop LC ships approx. 25,000 products to its US customers every day. Shop LC, US employs approx. 550 people in operations such as warehousing, customer service, merchandising, marketing, eCom, Marketplaces, Live Studio. Its management resides at the US headquarters in Austin, with extended support from the Global Headquarters in India. United States in our largest market and delivers the highest revenue share. The contribution of this region to our consolidated revenue stands at 68%.

TJC OVERVIEW:

A subsidiary of VGL, TJC was established in London, UK in 2006 and now broadcasts live to 25 million homes in UK as well as has an eCom presence through website https://www.tjc.co.uk/ . TJC ships approx. 12000 products to its UK customers every day. TJC employs approx. 220 people in London in various divisions with extended teams in India.

SHOPLC GERMANY OVERVIEW:

ShopLC Germany TV & eCom was launched in 2021 from Dusseldorf, Germany. We are very excited with this new market and see tremendous growth potential in Germany and entire Europe. Our coverage has already reached 27 million households and is expanding. Our eCom side of business can be checked out through our website https://www.shoplc.de/.

Our Purpose:

Delivering joy.

Our Vision:

Be the Value Leader in Electronic Retailing of Jewelry and Lifestyle Products.

Our Mission:

To deliver one million meals per day to children in need by 'FY31' through our one for one meal program: your purchase feeds...

Our Core Values:
• Teamwork
• Honesty
• Commitment
• Passion
• Positive attitude

ROLE OVERVIEW

As the Performance Marketing Manager of our fashion brand, TAMSY, you will be responsible for planning, implementing, and managing the overall digital marketing strategy for TAMSY.

Your key responsibilities will include analyzing, reviewing, and recommending strategies and tactics to drive business profitability by increasing visitors, improving conversion rates, capturing larger average order sizes, and managing margin performance.

JOB RESPONSIBILITIES

Individual Responsibilities

Ownership and management of -
• Customer Experience including Design & Aesthetics, Content, Navigation, Information Architecture, Branding/Digital Marketing.
• eCommerce marketing including Google, social media search, affiliates, and influencers.
• SEO measurements and monitoring methodologies.

Direct and manage internal and external partner teams.

Provide expertise on current eCommerce industry best practices.

Advise cross-functional teams (e.g., Logistics, Services, Merchandising, etc.) to ensure eCommerce principles are incorporated.

Track and measure ROI and KPIs.

Identify new areas of eCommerce opportunity beyond current organizational thinking.

Comply with Shop LC’s policies and procedures.

All other duties assigned by the manager.

Managerial Responsibilities

Delivery of timely one-to-one (1 to 1’s) and preparing and delivering mid-year and year-end performance evaluations.

Promote professional and personal development of individual team members by utilizing computerized and other systems for tracking service, and quality, setting productivity goals, training and coaching interventions and career opportunity programs, and researching information and troubleshooting.

Take proactive steps to manage employees’ attendance in accordance with company policies.

Ensure all team members have access to, understand, and are kept current on company policies and procedures.

Coordinate changes in staffing schedules and overtime requirements, if applicable, in accordance with company guidelines.

Provide ongoing management and coaching.

SKILLS/EXPERIENCE

Outstanding analytical skills, strong experience interpreting test results & drawing conclusions

Demonstrated strong business judgment and decision-making skills; ability to identify, prioritize, and articulate highest impact initiatives

Must be a seasoned professional in the digital retailing market, with strong D2C experience.

Must have extensive knowledge of ecommerce technologies and tactics.

Must have understanding with the ability to interpret data and draw conclusions to implement new ecommerce strategies.

Must have proven success in developing and rapidly growing digital D2C brands.

An ambassador of our Core Values: Teamwork, Honesty, Commitment, Passion, and Positive Attitude.

The Perks

The Great responsibility.

A fun-life balance.

Culture of openness and flexibility allows employees to keep growing and gravitating to roles that fit their talents and passions.”

Attractive financial package for top talent

Work Location

Jaipur, Rajasthan

Attributes

Company Name: VGL Group

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    Rajasthan, Jaipur, India
    26.9003601, 75.7922058074

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