Job Description
About The Role
As a Performance Marketing Manager, you will own the execution and manage WINZOs performance marketing campaigns on Google ads (including search ads) and Facebook Ads. You will be working in a fast-paced environment which will require you to take initiatives and ownership of work. You will be working in a fast-paced environment which will require you to take initiatives with complete ownership, manage multiple projects, and drive execution with stakeholders.
What You Will Do
Manage all digital campaigns, from ideation to media planning to optimization and performance
analysis.
Drive marketing programs which are highly targeted basis content affinity of relevant segmented
audience cohorts.
Manage all efforts and goals on digital paid media: SEM, Display, FB Ads, etc.
Establish processes for monitoring, measurement and optimization through institutionalizing
performance marketing metrics that correlate to business impact
Drive digital marketing efficiencies and reach through continuous communication testing (a/b),
innovation using different platforms and new products/formats, active co-creation and planning with
Google/FB/others as partner.
Responsible for achieving the marketing channels short term and long-term goals.
Proficiently doing all the execution from keywords research, account structuring / restructuring,
campaign creation, ad-copy ideas, creative suggestions, deciding best bid strategies, run A/B
experiments etc. as per the Googles best practices.
Manage and keep a track of ROI and compiling daily, weekly and monthly reports for campaigns.
Understands the business and work towards achieving their KPIs.
Keeps up to date with industry updates and experiments.
What You Should Have
Were looking for people with a hustler mindset, who are curious, eager to learn new things, with a passion for innovation, and work to be a little better every single day. This is not solely based on whether a candidate has previously done similar work or not. Were looking for someone dynamic with below qualities in generous quantities to perform well in this role
4 years of experience in managing Google ads / Facebook ads for apps
Expert level knowledge of spreadsheet programs
Expert level analytical skills
Hands on experience with MMPs such as Appsflyer/ Branch / Adjust
Understanding of playstore analytics and app ecosystem
Working knowledge of Google Analytics / Adobe Analytics (preferably adobe analytics)
Great communication skills
As a Performance Marketing Manager, you will own the execution and manage WINZOs performance marketing campaigns on Google ads (including search ads) and Facebook Ads. You will be working in a fast-paced environment which will require you to take initiatives and ownership of work. You will be working in a fast-paced environment which will require you to take initiatives with complete ownership, manage multiple projects, and drive execution with stakeholders.
What You Will Do
Manage all digital campaigns, from ideation to media planning to optimization and performance
analysis.
Drive marketing programs which are highly targeted basis content affinity of relevant segmented
audience cohorts.
Manage all efforts and goals on digital paid media: SEM, Display, FB Ads, etc.
Establish processes for monitoring, measurement and optimization through institutionalizing
performance marketing metrics that correlate to business impact
Drive digital marketing efficiencies and reach through continuous communication testing (a/b),
innovation using different platforms and new products/formats, active co-creation and planning with
Google/FB/others as partner.
Responsible for achieving the marketing channels short term and long-term goals.
Proficiently doing all the execution from keywords research, account structuring / restructuring,
campaign creation, ad-copy ideas, creative suggestions, deciding best bid strategies, run A/B
experiments etc. as per the Googles best practices.
Manage and keep a track of ROI and compiling daily, weekly and monthly reports for campaigns.
Understands the business and work towards achieving their KPIs.
Keeps up to date with industry updates and experiments.
What You Should Have
Were looking for people with a hustler mindset, who are curious, eager to learn new things, with a passion for innovation, and work to be a little better every single day. This is not solely based on whether a candidate has previously done similar work or not. Were looking for someone dynamic with below qualities in generous quantities to perform well in this role
4 years of experience in managing Google ads / Facebook ads for apps
Expert level knowledge of spreadsheet programs
Expert level analytical skills
Hands on experience with MMPs such as Appsflyer/ Branch / Adjust
Understanding of playstore analytics and app ecosystem
Working knowledge of Google Analytics / Adobe Analytics (preferably adobe analytics)
Great communication skills
💡 Quick Summary
Seeking a career-building opportunity? The Performance Marketing position is now open for candidates interested in the Digital Marketing Expert Jobs sector. This role in New Delhi offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Digital Marketing Expert Jobs is a plus.
