Job Description
• Ed-Tech start-up in the Higher Education arena. We are looking for a Performance marketing Manager to be responsible for planning and executing the media strategy and cost allocation.
• As a key contributor to the marketing team, you will have a highly visible role with an opportunity to influence how company runs its digital marketing strategy.
• In addition to paid media and ad tech partners such as Google Facebook, LinkedIn etc., a major part of this role will also give you the opportunity to work with external retargeting partners, affiliations, and influencers. If you enjoy taking end-to-end ownership and working in a start-up culture with a fast-paced business environment - this is the role for you.
Key Activities Responsibilities
• Build and scale cost efficient paid digital campaigns spanning multiple channels and objectives.
• End to end Campaign planning, execution, optimization, implementing UTM codes
• Build processes to streamline Optimization, Campaign Management, Analytics activities
• Plan, analyse and optimize digital marketing campaigns to ensure profitable acquisition of customers.
• Develop daily/ weekly dashboard on performance of campaigns including spend, clicks, conversions, CAC and other metrics for all marketing channels supported by campaign optimization POA
• Leverage your analytical abilities to monitor traffic data and understand how our users interact with our website and app to grow the business.
• Help the product, strategy and marketing teams with data analytics requests
• Track marketing effectiveness, uncover insights, and proactively share recommendations.
• Manage external publishers/partners, elaborate the requirements, and closely monitor the outcomes.
• Collaborate with the members of marketing team and other cross functional teams to develop, test, and optimize our keyword strategy across the different search engine platforms.
• Proactively share and learn best practices from other industries that are relevant to the business.
• Stay abreast of new tools, trends, and best practices in digital advertising; test and evaluate their efficacy in improving scale or effectiveness.
• Plan for overall acquisition budget keeping in mind Customer acquisition cost (CAC) and potential LTV of acquired users
• Develop data driven customer on-boarding, loyalty, and win-back strategies and work with appropriate teams to implement strategies.
• Driving insights and constant improvement to achieve overall targets for the team
• Analyse and educate on performance of different marketing channels, for the ones that are doing well and the ones that are not along with optimization plan
• Easily adjust to the ever-changing needs of a company at different stages of growth.
Qualifications And Experience
• A bachelor's or master's degree in a relevant field, or equivalent
• 5+ years experience in digital marketing for campaign management optimization
• In-depth understanding hands-on experience in running ads across Google, Facebook, LinkedIn mobile affiliates to acquire new users.
• Experience with Google Analytics, GTM, DSPs, Google Campaign Studio, and Salesforce
• Strong quantitative and analytical skills, including experience with spreadsheet modelling and trend forecasting (superior Microsoft Excel skills a must)
• Well versed with drafting and running SQL queries
• Deep understanding of mar-tech is expected
• Proven ability to build and allocate campaign budgets and forecasts
• Experience in experimentation, A/B testing and other ways to evaluate and optimise marketing spends
• Basic knowledge of design tools such as Photoshop
• Good research, writing and communication skills
• Need to be self-motivated and proactive.
,
This job is provided by Shine.com
• As a key contributor to the marketing team, you will have a highly visible role with an opportunity to influence how company runs its digital marketing strategy.
• In addition to paid media and ad tech partners such as Google Facebook, LinkedIn etc., a major part of this role will also give you the opportunity to work with external retargeting partners, affiliations, and influencers. If you enjoy taking end-to-end ownership and working in a start-up culture with a fast-paced business environment - this is the role for you.
Key Activities Responsibilities
• Build and scale cost efficient paid digital campaigns spanning multiple channels and objectives.
• End to end Campaign planning, execution, optimization, implementing UTM codes
• Build processes to streamline Optimization, Campaign Management, Analytics activities
• Plan, analyse and optimize digital marketing campaigns to ensure profitable acquisition of customers.
• Develop daily/ weekly dashboard on performance of campaigns including spend, clicks, conversions, CAC and other metrics for all marketing channels supported by campaign optimization POA
• Leverage your analytical abilities to monitor traffic data and understand how our users interact with our website and app to grow the business.
• Help the product, strategy and marketing teams with data analytics requests
• Track marketing effectiveness, uncover insights, and proactively share recommendations.
• Manage external publishers/partners, elaborate the requirements, and closely monitor the outcomes.
• Collaborate with the members of marketing team and other cross functional teams to develop, test, and optimize our keyword strategy across the different search engine platforms.
• Proactively share and learn best practices from other industries that are relevant to the business.
• Stay abreast of new tools, trends, and best practices in digital advertising; test and evaluate their efficacy in improving scale or effectiveness.
• Plan for overall acquisition budget keeping in mind Customer acquisition cost (CAC) and potential LTV of acquired users
• Develop data driven customer on-boarding, loyalty, and win-back strategies and work with appropriate teams to implement strategies.
• Driving insights and constant improvement to achieve overall targets for the team
• Analyse and educate on performance of different marketing channels, for the ones that are doing well and the ones that are not along with optimization plan
• Easily adjust to the ever-changing needs of a company at different stages of growth.
Qualifications And Experience
• A bachelor's or master's degree in a relevant field, or equivalent
• 5+ years experience in digital marketing for campaign management optimization
• In-depth understanding hands-on experience in running ads across Google, Facebook, LinkedIn mobile affiliates to acquire new users.
• Experience with Google Analytics, GTM, DSPs, Google Campaign Studio, and Salesforce
• Strong quantitative and analytical skills, including experience with spreadsheet modelling and trend forecasting (superior Microsoft Excel skills a must)
• Well versed with drafting and running SQL queries
• Deep understanding of mar-tech is expected
• Proven ability to build and allocate campaign budgets and forecasts
• Experience in experimentation, A/B testing and other ways to evaluate and optimise marketing spends
• Basic knowledge of design tools such as Photoshop
• Good research, writing and communication skills
• Need to be self-motivated and proactive.
,
This job is provided by Shine.com
💡 Quick Summary
Seeking a career-building opportunity? The Performance Marketing Role | EdTech Startup position is now open for candidates interested in the Marketing Executive Jobs sector. This role in Hyderabad offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Marketing Executive Jobs is a plus.
