We are looking for people who are energetic, curious, empathetic and eager to grow every single day. Work with India's next B2B unicorn, read on to know more.
• Our client is a disruptive platform that enables their Business partners to sell top consumer brands at the best wholesale prices across urban, semiurban and rural India. The partners sell FMCG, personal care and packaged food products to Kirana stores, creating a meaningful microbusiness and an impactful earning potential for themselves and their partners. They have innovative payment and credit provisions along with local language stronghold helping in making its units extremely profitable.
• The founders and leadership teams are Harvard and IIT Alumni, with experience from companies like Walmart, Swiggy, Future Group and others. Funded by the most wellknown VCs the company has experienced 45 times growth within 6 months of its existence.
• As a Performance Marketer, you will be working with team members in a highly interactive environment. You will be a problem solver and must demonstrate a solid background in managing advertising campaigns.

What you will do:
• Strategizing and executing performance marketing strategy across all digital channels. The primary goal would be to acquire quality users and drive revenue.
• Creating, managing and optimizing campaigns across all digital channels including Google, Facebook, Instagram, YouTube, Affiliates and others.
• Driving handson campaign setup, management and optimisation including A/B testing of targeting, landing pages and more to ensure revenue maximisation and cost minimisation
• Performing ongoing paid keyword discovery, expansion and optimization
• Collaborating with Sales, product, operations and category marketing to optimize programs, campaigns, and landing pages, based on the realtime performance and ROI goals
• Coordinating with the graphic design team/ agency to get creatives made for ads
• Doing Revenue, CAC and LTV analysis and leveraging data to optimise paid funnel, to maximise revenue and optimising the Revenue visavis Cost.

Candidate Profile:

What you need to have:
• Proven experience in running performance campaigns (CPC, CPA, CPT etc) across Google, FB, YouTube, Bing, affiliates, and others
• Proven experience in running display campaigns across ad networks
• Experience with tools including Google Adwords, Keyword tools, Google Analytics, FB Ads/ Business Manager, YouTube Ads, DV360, and others as well as with tools such as Clevertap/ Mixpanel etc
• Experience running campaigns for direct online purchase products as well as those requiring manual sales/Telecalling type products would be a huge plus.
• Working knowledge of HTML, CSS, and JavaScript development and constraints