• Plan, execute, and optimize paid marketing campaigns across Google, Meta, and other digital platforms to drive customer acquisition and revenue growth.
• Manage search (Google Ads, Bing), display, video, shopping, and retargeting campaigns.
• Work on campaign structures, ad copies, keyword strategies, and bidding approaches to maximize ROAS.
• Analyze campaign performance metrics and adjust strategies to optimize CPC, CPA, and ROAS.
• Perform A/B testing for ad creatives, landing pages, and audience targeting to continually improve performance.
• Monitor and manage large-scale budgets, ensuring efficient allocation across campaigns while meeting target KPIs.
• Develop detailed performance reports on campaign effectiveness, analyzing customer behavior, conversions, and ROI.
• Prepare and present detailed reports on campaign performance, and provide insights and actionable recommendations based on data analytics to improve campaigns continuously.
• Work closely with the SEO, content, design, and product teams to ensure campaign consistency and maximize synergies across paid and organic channels.
• Collaborate with the app team to ensure that campaigns align with user acquisition strategies for the app.
• Stay updated on industry trends, algorithm changes, and new ad formats/features across platforms.
• Test and experiment with new PPC strategies to stay ahead of the competition and drive innovation in the paid media landscape.