Job Description
• Creating and executing a strong performance marketing strategy & execution plan
• Measure, refine & report performance of all digital marketing campaigns against ROI goals
• Lead the day-to-day management and optimization of campaigns across ad platforms
• Manage budgets and deliver performance marketing briefs across multiple channels; Facebook Ads, Google Ads,
Twitter Ads, LinkedIn Ads and others
• Collaborate with Account and Design Teams to develop digital plans that support client objectives
• Work closely with clients to identify their priorities and develop effective campaigns for achieving their goals
• Brainstorm new and creative growth strategies
• Ability to multi-task and remain organized in a fast-paced environment.
• Drive continued optimization of paid campaigns through performance analysis, ad copy testing, quality score
improvement, keyword management etc.
• Analyse data, develop observations and recommended improvements.
• Articulate and synthesize data to internal team members to influence spending decisions/ digital marketing
strategies.
• Responsible for sharing knowledge and information with the performance marketing team and internal stakeholders
• Work closely with current clients, highlighting opportunities to upsell and expand on current relationships
• Be part of pitches and new client acquisition strategies
• Constantly identify opportunities and methods to increase efficiencies through automation and tools
• Manage daily performance reports and share insights with the team to achieve targets
• Responsible for a successful track record of measuring and maximising ROI across a variety of performance
marketing channels and ensure they are delivered on time and within budget
• Ability to drive on-page and off-page SEO activities
• At least one year of agency & client servicing experience
Job Specification
• Certification in Performance Marketing is a must
• A minimum of 5 years of experience in performance marketing, preferably in the Digital Marketing agency.
• Excellent communication and collaboration skills, with the ability to work cross-functionally with multiple teams
• Experience managing, planning and optimizing multiple live campaigns simultaneously
• Ability to translate complex data concepts to easy-to-understand digestible decks
• Experience in managing multiple projects
• Proficiency with all ad platforms (Search, Social, and Programmatic)
• Proven track record of creating and managing successful performance-based campaigns across various channels.
• Strong analytical skills and experience with data analysis tools such as Google Analytics.
• Must be up-to-date with the latest trends and technologies in digital marketing
• Ability to prioritize strategically and analyze large sets of data
• Excellent communication skills
💡 Quick Summary
Seeking a career-building opportunity? The Performance Marketing Specialist position is now open for candidates interested in the Marketing Executive Jobs sector. This role in Hyderabad offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Marketing Executive Jobs is a plus.
