Performance Marketing Specialist

Qualifications
Proficiency in social media platforms and understanding of online trends
Analytically minded and creative thinker
Strong organizational and project-management skills and a willingness to learn
Energetic, self-motivated, and detail-oriented
Excellent communication skills and the ability to work well in a small team
Ability to work in a Hybrid capacity (2 days) in our Irvine office
Familiarity with basic marketing tools, reporting tools, and analytics platforms (Excel, GA4, Google Analytics)
Experience in DTC industry
Bachelor's degree in marketing (or relevant experience)
Responsibilities
This position is perfect for someone looking to grow their marketing skills while supporting various campaigns and working closely with the creative team
You’ll report directly to the Director of Performance Marketing and play a key role in driving the acquisition of new customers through paid channels
Assist with launching and optimizing ad campaigns, including Meta Ads, Google Ads, YouTube, audio, CTV and affiliate
Help manage paid marketing initiatives to drive conversions and boost brand awareness
Track campaign performance and assist in reporting insights
Support the evolution of our acquisition strategy with an iterative test and learn approach evaluating new platforms, audiences, ad formats, placements, creative, etc
Partner with both internal & external resources to deliver assets, review test proposals, and support budget pacing
Collaborate with creative teams to produce engaging content and write up creative briefs for paid assets
Ensure timely and accurate content delivery
Coordinate with email and site managers to align on 360 marketing campaign launches and share relevant insights
Achieve coherent and comprehensive brand messaging across digital marketing channels
Stay organized and prioritize tasks to meet deadlines
Job description
We're looking for an enthusiastic Digital Marketing Specialist based in Los Angeles to join our Digital Marketing team. This position is perfect for someone looking to grow their marketing skills while supporting various campaigns and working closely with the creative team. You’ll report directly to the Director of Performance Marketing and play a key role in driving the acquisition of new customers through paid channels.

Key Responsibilities:

· Assist with launching and optimizing ad campaigns, including Meta Ads, Google Ads, YouTube, audio, CTV and affiliate.

· Help manage paid marketing initiatives to drive conversions and boost brand awareness

· Track campaign performance and assist in reporting insights. Support the evolution of our acquisition strategy with an iterative test and learn approach evaluating new platforms, audiences, ad formats, placements, creative, etc.

· Partner with both internal & external resources to deliver assets, review test proposals, and support budget pacing.

· Collaborate with creative teams to produce engaging content and write up creative briefs for paid assets. Ensure timely and accurate content delivery.

· Coordinate with email and site managers to align on 360 marketing campaign launches and share relevant insights. Achieve coherent and comprehensive brand messaging across digital marketing channels.

· Stay organized and prioritize tasks to meet deadlines

Qualifications:

· 2-4 years’ experience in digital marketing (Meta Ads, Google Ads preferred)

· Proficiency in social media platforms and understanding of online trends.

· Analytically minded and creative thinker

· Strong organizational and project-management skills and a willingness to learn

· Energetic, self-motivated, and detail-oriented

· Excellent communication skills and the ability to work well in a small team

· Ability to work in a Hybrid capacity (2 days) in our Irvine office

We’d love it if you also had:

· Familiarity with basic marketing tools, reporting tools, and analytics platforms (Excel, GA4, Google Analytics)

· Experience in DTC industry

· Bachelor's degree in marketing (or relevant experience)