Job Description
Job Title: Performance Marketing Specialist
Company: Hunch
Location: New Delhi, India
About Hunch:
A Series A funded startup, Hunch is an engaging social media application that allows users to create, share, and answer an array of peculiar polls. With a focus on 18-24 year-old male and female audience, we pride ourselves in providing a platform for thought-provoking, hilarious, and intriguing questions to be discussed among our users.
Job Description:
We are looking for an experienced and result-oriented Performance Marketing Specialist to join our dynamic team.
Ideal Candidate Profile:
• The ideal candidate will have proven experience running large-scale performance marketing campaigns, both in India and internationally across the US, UK, and APAC markets.
• The ideal candidate will be responsible for leading performance marketing campaigns across various platforms like Facebook, Google, and Snapchat.
• They will create and implement strategies for audience targeting, monitor cost-per-install (CPI) and cost per Day 1 (D1) retained user, manage the creation of ad copies with the aid of AI tools like ChatGPT, etc, and supervise the design of video ads.
• The ideal candidate would be an engineer/math freak turned marketing professional - someone who can apply engineering problem-solving skills to nail the art of performance marketing.
• We're looking for a Doer and not a Manager.
Key Responsibilities:
• Strategy & Implementation: Develop and execute effective performance marketing strategies across multiple channels. Manage the creation of lookalike audiences from our D1 retained user base. Coordinate with internal teams to decide the messaging for ads based on conversations with stakeholders.
• Data Analysis & Audience Mapping: An essential part of the role involves mapping our Day 1 (D1) retained user base to existing events on platforms such as Facebook, like the "Start Trial" event. This task requires the ability to analyze user retention data and strategically align it with similar behaviors or events on advertising platforms. For example, by understanding the characteristics and behaviors of our D1 retained users, the candidate will identify and target similar audiences who've engaged with the "Start Trial" event on Facebook. This process helps us to create highly relevant and targeted advertising campaigns, improving the overall efficiency of our marketing spend and contributing to higher user retention. The candidate needs a strong understanding of user behavior analytics, data-driven marketing strategies, and the workings of digital advertising platforms to fulfill this responsibility effectively.
• Ad Copy & Design: Work with ChatGPT to draft ad copies and collaborate with the in-house graphic design and video editing team for the production of video-based ads. Ensure that the ads align with our brand voice - funny, witty, sassy, esoteric, and hypothetical.
• Monitoring & Reporting: Monitor the effectiveness of campaigns in conjunction with the cost per D1 retained user to ensure quality as a function of cost and retention. Create excel dashboards integrated with Adjust, which is in turn connected with Facebook & Google. Conduct root cause analysis (RCA) of any campaign issues, and present findings and recommendations to stakeholders.
• Product Strategy & Optimization: Leverage a deep understanding of marketing funnels to provide strategic insights on product development. Identify opportunities for funnel optimization from acquisition to activation, thereby contributing to overall user growth and retention. This could include suggesting enhancements to in-app UI/UX for better user engagement and devising new features or interactive elements within the app to boost activation.
• Experimental Marketing: Spearhead experimental marketing projects such as creating sidecar products like blog articles using ChatGPT with context from our app's polls. Conduct keyword research to identify low-CPC keywords and run search ads on Google for these articles to drive PLG (Product Led Growth)
Requirements:
• A minimum of 5 years of experience in performance marketing, preferably within the tech startup space or digital media industry.
• Proven track record of creating and executing successful performance marketing strategies.
• Experience with digital ad platforms such as Facebook, Google, and Snapchat is required.
• Strong data analysis skills and ability to translate complex data into actionable strategies.
• Ability to interpret user behavior data, align it with business goals, and translate it into actionable product improvements.
• This vital role requires a balance of acute analytical sense with creative problem-solving and excellent communication skills to collaborate effectively with the product team, and management stakeholders.
• Familiarity with performance marketing tools such as Adjust. Familiarity with analytics tools like Mixpanel will be an added advantage.
• Strong understanding of CPI and retention metrics.
• Experience in working with AI tools for copywriting (such as ChatGPT) would be a plus.
• Creative problem-solving skills, with an ability to think out-of-the-box and under tight deadlines.
• A degree in Marketing, Business, or a related field would be advantageous.
To apply for this role:
To make it easy, we've put together a little fun checklist below. Fill up the checklist, attach your resume and a cover letter outlining your relevant experience and why you're interested in this role at Hunch, and any examples of campaigns you have run, and send it over to
Oh, and because we're all about the fun and quirkiness here at Hunch, please include a meme along with your application that you believe captures the essence of our brand. Remember, a sense of humor is a must-have in our team, so make us chuckle
Self-Appraisal Checklist, before you apply - (Yes / No)
• My resume as updated as the latest iPhone model
• Wrote a cover letter that could even impress Shakespeare
• Got examples of campaigns that rocked the digital world
• Been there, done that with performance marketing
• Managed marketing campaigns larger than a rock concert crowd in India and international markets (US, UK, APAC)
• Navigated Facebook, Google, Snapchat ad platforms like a native
• Adjust tool and I are besties
• Used AI tools like ChatGPT to create killer ad copies
• Translated user behavior data into product improvement ideas
• Created a meme that could make a sloth giggle
Run through this list, give yourself a pat on the back for every 'Heck Yeah' and remember, we're as excited to meet you as you are to apply Let's make the magic happen
Hunch is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Note: Only qualified candidates will be contacted
Company: Hunch
Location: New Delhi, India
About Hunch:
A Series A funded startup, Hunch is an engaging social media application that allows users to create, share, and answer an array of peculiar polls. With a focus on 18-24 year-old male and female audience, we pride ourselves in providing a platform for thought-provoking, hilarious, and intriguing questions to be discussed among our users.
Job Description:
We are looking for an experienced and result-oriented Performance Marketing Specialist to join our dynamic team.
Ideal Candidate Profile:
• The ideal candidate will have proven experience running large-scale performance marketing campaigns, both in India and internationally across the US, UK, and APAC markets.
• The ideal candidate will be responsible for leading performance marketing campaigns across various platforms like Facebook, Google, and Snapchat.
• They will create and implement strategies for audience targeting, monitor cost-per-install (CPI) and cost per Day 1 (D1) retained user, manage the creation of ad copies with the aid of AI tools like ChatGPT, etc, and supervise the design of video ads.
• The ideal candidate would be an engineer/math freak turned marketing professional - someone who can apply engineering problem-solving skills to nail the art of performance marketing.
• We're looking for a Doer and not a Manager.
Key Responsibilities:
• Strategy & Implementation: Develop and execute effective performance marketing strategies across multiple channels. Manage the creation of lookalike audiences from our D1 retained user base. Coordinate with internal teams to decide the messaging for ads based on conversations with stakeholders.
• Data Analysis & Audience Mapping: An essential part of the role involves mapping our Day 1 (D1) retained user base to existing events on platforms such as Facebook, like the "Start Trial" event. This task requires the ability to analyze user retention data and strategically align it with similar behaviors or events on advertising platforms. For example, by understanding the characteristics and behaviors of our D1 retained users, the candidate will identify and target similar audiences who've engaged with the "Start Trial" event on Facebook. This process helps us to create highly relevant and targeted advertising campaigns, improving the overall efficiency of our marketing spend and contributing to higher user retention. The candidate needs a strong understanding of user behavior analytics, data-driven marketing strategies, and the workings of digital advertising platforms to fulfill this responsibility effectively.
• Ad Copy & Design: Work with ChatGPT to draft ad copies and collaborate with the in-house graphic design and video editing team for the production of video-based ads. Ensure that the ads align with our brand voice - funny, witty, sassy, esoteric, and hypothetical.
• Monitoring & Reporting: Monitor the effectiveness of campaigns in conjunction with the cost per D1 retained user to ensure quality as a function of cost and retention. Create excel dashboards integrated with Adjust, which is in turn connected with Facebook & Google. Conduct root cause analysis (RCA) of any campaign issues, and present findings and recommendations to stakeholders.
• Product Strategy & Optimization: Leverage a deep understanding of marketing funnels to provide strategic insights on product development. Identify opportunities for funnel optimization from acquisition to activation, thereby contributing to overall user growth and retention. This could include suggesting enhancements to in-app UI/UX for better user engagement and devising new features or interactive elements within the app to boost activation.
• Experimental Marketing: Spearhead experimental marketing projects such as creating sidecar products like blog articles using ChatGPT with context from our app's polls. Conduct keyword research to identify low-CPC keywords and run search ads on Google for these articles to drive PLG (Product Led Growth)
Requirements:
• A minimum of 5 years of experience in performance marketing, preferably within the tech startup space or digital media industry.
• Proven track record of creating and executing successful performance marketing strategies.
• Experience with digital ad platforms such as Facebook, Google, and Snapchat is required.
• Strong data analysis skills and ability to translate complex data into actionable strategies.
• Ability to interpret user behavior data, align it with business goals, and translate it into actionable product improvements.
• This vital role requires a balance of acute analytical sense with creative problem-solving and excellent communication skills to collaborate effectively with the product team, and management stakeholders.
• Familiarity with performance marketing tools such as Adjust. Familiarity with analytics tools like Mixpanel will be an added advantage.
• Strong understanding of CPI and retention metrics.
• Experience in working with AI tools for copywriting (such as ChatGPT) would be a plus.
• Creative problem-solving skills, with an ability to think out-of-the-box and under tight deadlines.
• A degree in Marketing, Business, or a related field would be advantageous.
To apply for this role:
To make it easy, we've put together a little fun checklist below. Fill up the checklist, attach your resume and a cover letter outlining your relevant experience and why you're interested in this role at Hunch, and any examples of campaigns you have run, and send it over to
Oh, and because we're all about the fun and quirkiness here at Hunch, please include a meme along with your application that you believe captures the essence of our brand. Remember, a sense of humor is a must-have in our team, so make us chuckle
Self-Appraisal Checklist, before you apply - (Yes / No)
• My resume as updated as the latest iPhone model
• Wrote a cover letter that could even impress Shakespeare
• Got examples of campaigns that rocked the digital world
• Been there, done that with performance marketing
• Managed marketing campaigns larger than a rock concert crowd in India and international markets (US, UK, APAC)
• Navigated Facebook, Google, Snapchat ad platforms like a native
• Adjust tool and I are besties
• Used AI tools like ChatGPT to create killer ad copies
• Translated user behavior data into product improvement ideas
• Created a meme that could make a sloth giggle
Run through this list, give yourself a pat on the back for every 'Heck Yeah' and remember, we're as excited to meet you as you are to apply Let's make the magic happen
Hunch is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Note: Only qualified candidates will be contacted
💡 Quick Summary
Seeking a career-building opportunity? The Performance Marketing Specialist position is now open for candidates interested in the Digital Marketing Expert Jobs sector. This role in New Delhi offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Digital Marketing Expert Jobs is a plus.
