Job description
Requirements
• A passion for news and media, with a strong alignment to the FT’s values: integrity, ambition, curiosity, trust, inclusion, and subscriber focus,
• 1-2 years of B2B social media experience (client or agency) in the planning, execution, and management of campaigns across LinkedIn, Twitter, Meta, YouTube, and TikTok,
• Strong project management or organisational skills, with the ability to manage multiple projects and meet deadlines,
• Knowledge of native editing suites within platforms like TikTok and Instagram Reels,
• Proficiency in copywriting and the ability to build innovative content aligned with performance KPIs,
• Analytical skills with experience using social listening and analytics tools,
• A mentality that values trial and error and the drive to offer novel ideas and solutions,
• A proactive attitude and ability to thrive in a fast-paced, collaborative environment,
• A confident communicator and natural collaborator, with experience working in cross-functional teams

What the job involves
• As the Performance Marketing Specialist - Social Media (B2B), you will support the Digital and Performance Marketing team in the day-to-day planning, execution, and management of B2B social media campaigns,
• These campaigns will span across a portfolio of events in various sectors such as banking, finance, healthcare, sports, and tech, and channels like LinkedIn, Twitter, Meta, YouTube, and TikTok,
• You will be responsible for writing copy, crafting custom content, as well as analyzing and reporting on campaigns. You will be responsible for maintaining FT Live's social media standards and staying up-to-date with current trends, while sharing useful insights with other teams as needed,
• Additionally, you will assist in A/B testing initiatives and adopt new technologies that support digital transformation,
• Develop, implement, and coordinate all B2B social media campaigns on various platforms (LinkedIn, Twitter, Meta, YouTube, TikTok),
• Create tailored content, applying tools like Canva, Figma, Premiere Pro, and Photoshop Illustrator,
• Conduct regular analysis and reporting on campaign performance, utilising Sprout Social and inputting data into Google Sheets,
• Stay informed about FT Live social media standards, trends, policies, and effective strategies, and share updates with relevant parties,
• Communicate with collaborators and customers about ongoing campaign performance and potential future prospects,
• Collaborate with team members to ensure campaign plans are achievable and on track,
• Support A/B testing initiatives to optimise campaign performance