Job Description
About the Role
We’re looking for a results-driven Performance Marketing Specialist who has hands-on experience scaling D2C brands in the US market. You’ll own the full-funnel performance strategy across Meta, Google, and other paid media channels, driving profitable growth and improving CAC, ROAS, and LTV.
This role is perfect for someone who understands the nuances of US consumers, is obsessed with data, and has previously scaled paid marketing budgets from 0 → significant profitable run rates.
Responsibilities
• Campaign Strategy & Execution
• Data & Analytics
• Creative Strategy
• Growth & Scaling
• Landing Pages, CRO & Funnel Optimization
• Cross-Functional Ownership
Must-Have
• 3+ years of hands-on performance marketing experience.
• Strong experience running US-focused paid campaigns(Meta, TikTok, Google).
• D2C brand experience is mandatory (Shopify ecosystem preferred).
• Proven track record of scaling budgets while maintaining profitable unit economics.
• Deep understanding of Meta & Google ad platforms (campaign structures, signals, optimisation cycles).
• Strong analytical mindset with proficiency in GA4, Ads Manager, Excel/Sheets.
• Experience in creative briefing and analyzing creative performance.
We’re looking for a results-driven Performance Marketing Specialist who has hands-on experience scaling D2C brands in the US market. You’ll own the full-funnel performance strategy across Meta, Google, and other paid media channels, driving profitable growth and improving CAC, ROAS, and LTV.
This role is perfect for someone who understands the nuances of US consumers, is obsessed with data, and has previously scaled paid marketing budgets from 0 → significant profitable run rates.
Responsibilities
• Campaign Strategy & Execution
• Data & Analytics
• Creative Strategy
• Growth & Scaling
• Landing Pages, CRO & Funnel Optimization
• Cross-Functional Ownership
Must-Have
• 3+ years of hands-on performance marketing experience.
• Strong experience running US-focused paid campaigns(Meta, TikTok, Google).
• D2C brand experience is mandatory (Shopify ecosystem preferred).
• Proven track record of scaling budgets while maintaining profitable unit economics.
• Deep understanding of Meta & Google ad platforms (campaign structures, signals, optimisation cycles).
• Strong analytical mindset with proficiency in GA4, Ads Manager, Excel/Sheets.
• Experience in creative briefing and analyzing creative performance.
💡 Quick Summary
Seeking a career-building opportunity? The Performance marketing specialist (US Market) position is now open for candidates interested in the Marketing Executive Jobs sector. This role in Pune offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Marketing Executive Jobs is a plus.