PHI - Manager - Corporate Communications

Prudential’s purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people’s career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.

Prudential (UK) in partnership with the HCL group plans to set-up a standalone Indian health insurance company to address the growing healthcare needs of the Indian consumer.

This joint venture will combine Prudential's global expertise in insurance and financial services with HCL Group’s experience in technology and healthcare solutions.

Prudential, with its longstanding presence in India, already operates two leading businesses in life insurance and asset management with the ICICI Group. Prudential was also the proud sponsor of the 1983 Cricket World Cup, India’s first World Cup Victory!

Prudential Health India is a Zero to One team undertaking a no-legacy, greenfield health insurance deployment in India, building journeys that truly empathize with the customer and offer a differentiated experience.

To partner with us in this mission, we are looking for a talented Corporate Communications - Manager to join our Marketing team in Mumbai.

Your typical week will include the following:

Identifying and creating integrated media opportunities for PHI brand so as to enhance brand imagery, visibility and credibility to build desired brand opinion and influence consumer behavior.

This role will involve the management of a wide spectrum of Media relation activities, media communication campaign, community relations and Crisis communications. The individual must have prior experience in PR, digital communication -influencer marketing, from a reputed organization as this role is a hands-on role.
• Directing operations for external communications area to ensure the delivery of consistent messages to all external stakeholders, particularly through media.
• Assist / Create/identify series of relevant and appropriate brand PR opportunities to enhance brand Imagery, credibility and visibility to influence consumer behavior and help create a positive disposition towards PHI brand
• Documenting communications processes, including branding, planning and maintenance of a communications calendar, and planning end-to-end workflows.
• Content development and editing – press release, articles, FAQS, briefing documents, etc. and maintenance of this knowledge repository. Assessing organizational data and information to compile relevant information for the organization's external responses.
• Support Brand marketing with impactful and focus features on brand attributes and communicate key brand messages
• Developing tactical and operational plans for communications strategies to enhance the culture of excellence and innovation across the enterprise
• Responsible for managing operational aspects of the team (e.g., workflow, performance, and compliance), as well as ensuring achievement of the goals within established timelines and budgets.
• Communication and liaising with internal stakeholders along with external agencies
• Identify and develop influencer marketing as a key channel of brand advocacy – managing end to end influencer campaigns- content, scripting, creative visualization, liaising with agencies to curate relevant content for brand exposure
• Deployment and tracking a crisis strategy in liaison with the internal teams, product brand custodians including legal
• Track, Monitor & Influence Media Coverage and social media campaigns and influencer marketing plans
• Interact with internal stakeholders to ensure brand dialogue and communication
• Assist in managing PR agency output and to enhance brand reputation, imagery and influence.

Requirements

Qualification:
• Post – Graduate in any field.
• Masters in Corp Communication / Journalism / Public Relations is an added advantage

Experience
• Total relevant experience of 4-5 years, preferably in the health insurance category

Functional Competencies
• Excellent communication skills – written and verbal
• Creative, analytical ability
• Understands the media landscape and is well networked with media both print as well as digital
• Hands on experience of social media, web technologies, creative and presentation tools
• Follows trends and implements best practices in employee engagement and influencer (both online and offline) engagement
• Ability to understand the business holistically, its financial, legal and operational underpinnings and what it takes to make it profitable
• Experience of managing communications agencies or an agency client servicing team
• Experience in handling scale influencer campaigns and content

Leadership Competencies
• Ability to work at a strategic as well as operational level
• Comfortable in interacting across all levels of the organization
• Interpersonal skills, team player, self-starter, drive for results
• Ability to prioritize, plan and coordinate multiple business demands and manage the expectations of all stakeholders effectively

Prudential is an equal opportunity employer. We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex, race, age, ethnic origin, educational, social and cultural background, marital status, pregnancy and maternity, religion or belief, disability or part-time / fixed-term work, or any other status protected by applicable law. We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade, job and location. We also allow for reasonable adjustments to support people with individual physical or mental health requirements.