PPC Analyst| Jr|Sr

Indus Net TechShu Digital Pvt Ltd, is a leading 360-Degree Digital Marketing Agency from Kolkata.

Digital/Creative Agency Experience is Preferred.

Roles and Responsibilities :

 Participate in forming effective paid search strategies

 Launch and optimize various PPC campaigns – Google ads, shopping ads , retargeting , gmail

ads, etc

 Expertise in GTM- tag manager and lead tracking

 Expertise in using reporting tools and resolving issues related to ad disapprovals

 Oversee accounts on search platforms (e.g. Google AdWords, Facebook & Instagram)

 Be involved in keyword selection and audience targeting

 Monitor budget and adjust bids to gain better ROI

 Track KPIs to assess performance and pinpoint issues

 Produce reports for management (e.g. dashboards)

 Write attractive and concise copy for adverts

 Suggest and develop new campaigns across multiple channels

 Maintain partnerships with PPC ad platforms and vendors

 Discover approaches and ways to decrease the risk of click fraud.

 Keep abreast of PPC and SEM trends

Candidate Profile

 2-5 Years experience on PPC on Google Adwords, Facebook & Instagram.

 Must have managed a ad spent of min 10-60 lakhs per month

 Experience in data analysis and reporting.

 Knowledge of SEO and digital marketing concepts.

 Working knowledge of analytics tools (Google Analytics, GA4 etc.)

 Excellent communication skills written and verbal in English language.

 Experience in large agency will be an added advantage.

Interested candidates are requested to send their updated resume to [email protected]