PPC Executive

Roles & Responsibilities:

· Formulate and execute the digital marketing strategy for the company across all channels

· Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

· Generate leads from every possible source while controlling overall ROI.

· Come up with innovative ideas and growth hacks to drive more business

· Track, report and optimise key business metrics across different channels using a variety of tools

· Manage all SEO efforts to ensure constant improvement in organic traffic and organic business volumes

· Optimise all paid ad campaigns across Adwords, Bing, Facebook, Twitter, LinkedIn, Instagram and Youtube to get the max number of conversions at the best possible ROI

· Understand our target group perfectly and translate that knowledge to create the perfect targeting across all digital channels

· Discover and manage relationships with influencers and other corporate alliance partners to generate more lead

SKILLS / PROFICIENCY REQUIRED:-

· Outstanding communication skills

· Up to date with latest trends and marketing best practices

· Experience in identifying target audiences and devising effective campaigns

· Passion for quality Takes personal responsibility for correcting problems, consistently sets demanding performance expectations and sets priorities to maximize benefits.

· Excellent written English

· Lead strategy, investment, and optimization of all communication channels

· Ensure our brand message is strong and consistent across all channels and marketing efforts

· Exceptional multi-tasking skills

· Able to explain complex social media data in an understandable way

· Professional certification in Google Analytics strongly preferred

· Strong computer skills using Microsoft Office and Adobe Suites