Job Description
Job details
Salary
₹4,00,000 - ₹6,00,000 a year
Job Type
Full-time
Full Job Description
We're seeking a PPC (Pay Per Click) executive with a strong technical and strategic approach to join our team. You will be responsible for planning and running our paid search campaigns and tracking and monitoring budgets to drive exceptional performance and results across our brand.
For this position, you should be adept in search engine marketing (SEM) fundamentals, particularly search engine optimisation. The role demands a data-focused and analytical bent of mind. Your goal will be to maximise the Return on Investment from our digital marketing campaigns.
Roles and Responsibilities:
Formulate and implement effective paid strategies (both long-term and short-term) with good ROAS.
Optimize PPC budgets and monitor bids to increase ROI.
Oversee ad accounts on multiple platforms (Google, Facebook, etc.).
A/B testing with different ad creatives and landing pages to improve CTR
Managing and optimising multiple PPC campaigns simultaneously.
Perform thorough keyword and audience research followed by strategic targeting.
Track and report daily, monthly and weekly KPIs to evaluate performance and identify opportunities for more efficient ad spend.
Clear and concise copywriting for campaigns.
Ensure that campaigns are aligned across different platforms to avoid wasted spend or crossover.
Staying afoot with PPC and SEM trends and implementing them wherever necessary.
Discover approaches to reduce the risk of click fraud and irrelevant ad spend.
Requirements:
Proven experience of 2-3 years in PPC
Good understanding of Search Ads, Display Ads, Shopping Ads, Remarketing campaigns and Landing Page Designs.
Knowledge of conversion tracking.
Analytical thinking with numeracy skills
Exceptional understanding of Google Analytics, Facebook Analytics, Web Trends, etc.
Good verbal and written communication skills
Understanding of HTML and XML will be an added advantage.
Other Details
Keywords: .
Location
Jaipur
Job Title
PPC Executive
Experience
2.0 yrs - 4.0 yrs
CTC
INR 4.00 lacs - 6.00 lacs
💡 Quick Summary
Seeking a career-building opportunity? The PPC Executive Full|Time position is now open for candidates interested in the Marketing Executive Jobs sector. This role in Jaipur offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Marketing Executive Jobs is a plus.
