Job Description
Company: Vaidam Health Pvt. Ltd.
Website: www.vaidam.com
Work location: Gurgaon
Profile: Paid Media specialist
Experience: 2 -3 years of relevant experience (Pref. Healthcare sector)
Education background: Any graduate (Google Ads certified will be preferred)
Job description:
Vaidam Health is looking for a Paid Media specialist in the Digital Marketing Team to increase its brand awareness.
Role & responsibilities:
• To generate leads using Google AdWords.
• To plan, create, manage and optimize existing PPC campaign components, including, but not limited to ad-copy, bid prices, cost per conversion, cost per click, keyword research, etc.
• To create & implement PPC strategies, including keyword research and analysis.
• Be involved in keyword selection and audience targeting
• To manage the strategy and setup of all paid campaigns.
• Must know how to optimize campaigns based on bids and quality score.
• Must know tools to analyze campaigns of competitors and benchmark performance accordingly.
• Must be Proficient in marketing research and statistical analysis
• Be actively involved in SEO efforts (keyword, image optimization, etc)
• Must be able to measure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Web Trends, etc.)
• Acquire insight into online marketing trends and keep strategies up-to-date.
Skills we are looking for:
• Must be self-motivated & driven
• Must be a team player
• Positive and enthusiastic attitude
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
Website: www.vaidam.com
Work location: Gurgaon
Profile: Paid Media specialist
Experience: 2 -3 years of relevant experience (Pref. Healthcare sector)
Education background: Any graduate (Google Ads certified will be preferred)
Job description:
Vaidam Health is looking for a Paid Media specialist in the Digital Marketing Team to increase its brand awareness.
Role & responsibilities:
• To generate leads using Google AdWords.
• To plan, create, manage and optimize existing PPC campaign components, including, but not limited to ad-copy, bid prices, cost per conversion, cost per click, keyword research, etc.
• To create & implement PPC strategies, including keyword research and analysis.
• Be involved in keyword selection and audience targeting
• To manage the strategy and setup of all paid campaigns.
• Must know how to optimize campaigns based on bids and quality score.
• Must know tools to analyze campaigns of competitors and benchmark performance accordingly.
• Must be Proficient in marketing research and statistical analysis
• Be actively involved in SEO efforts (keyword, image optimization, etc)
• Must be able to measure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Web Trends, etc.)
• Acquire insight into online marketing trends and keep strategies up-to-date.
Skills we are looking for:
• Must be self-motivated & driven
• Must be a team player
• Positive and enthusiastic attitude
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
💡 Quick Summary
Seeking a career-building opportunity? The PPC/ Lead Generation - Executive position is now open for candidates interested in the Health Jobs sector. This role in Gurgaon offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Health Jobs is a plus.
