Job Description
Job description
The ideal candidate will be responsible for providing strategic recommendations based on his or her data analysis and market research. You will also track and analyze the performance of our marketing initiatives. Your analysis and recommendations will help make our marketing strategies more impactful and effective.Responsibilities
• Participate in forming effective paid search strategies
• Launch and optimize various PPC campaigns
• Oversee accounts on search platforms (e.g. Google AdWords, Bing)
• Be involved in keyword selection and audience targeting
• Monitor budget and adjust bids to gain better ROI
• Track KPIs to assess performance and pinpoint issues
• Produce reports for management (e.g. dashboards)
• Write attractive and concise copy for adverts
• Suggest and develop new campaigns across multiple channels
• Maintain partnerships with PPC ad platforms and vendors
• Find ways to reduce the risk of click fraud
• Keep abreast of PPC and SEM trends
Qualifications
• Proven experience as a PPC Manager or Digital Marketing Specialist
• Experience in data analysis and reporting
• Knowledge of SEO and digital marketing concepts
• Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred
• Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.)
• Understanding HTML and XML is a plus
• Proficient in MS Office (particularly Excel)
• Excellent communication skills
•
The ideal candidate will be responsible for providing strategic recommendations based on his or her data analysis and market research. You will also track and analyze the performance of our marketing initiatives. Your analysis and recommendations will help make our marketing strategies more impactful and effective.Responsibilities
• Participate in forming effective paid search strategies
• Launch and optimize various PPC campaigns
• Oversee accounts on search platforms (e.g. Google AdWords, Bing)
• Be involved in keyword selection and audience targeting
• Monitor budget and adjust bids to gain better ROI
• Track KPIs to assess performance and pinpoint issues
• Produce reports for management (e.g. dashboards)
• Write attractive and concise copy for adverts
• Suggest and develop new campaigns across multiple channels
• Maintain partnerships with PPC ad platforms and vendors
• Find ways to reduce the risk of click fraud
• Keep abreast of PPC and SEM trends
Qualifications
• Proven experience as a PPC Manager or Digital Marketing Specialist
• Experience in data analysis and reporting
• Knowledge of SEO and digital marketing concepts
• Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred
• Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.)
• Understanding HTML and XML is a plus
• Proficient in MS Office (particularly Excel)
• Excellent communication skills
•
💡 Quick Summary
Seeking a career-building opportunity? The PPC manager position is now open for candidates interested in the Marketing Executive Jobs sector. This role in Bangalore offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Marketing Executive Jobs is a plus.