Job Description
Job Type: Full time
Job Setting: Hybrid
Schedule: Monday to Friday, Day Shift, IST
Experience: 5+ years
CTC: 7 LPA to 10 LPA (Depends on the skillset and best industry standards)\
Responsibilities:
1. Develop, implement, and manage PPC campaigns across multiple platforms, including Google,
LinkedIn, and others.
2. Write engaging and concise copy to modify CTAs on ads to boost click-through-rates and landing
pages to boost conversion rates.
3. Monitor, evaluate, and present the performance of campaigns by generating weekly and
monthly performance reports analyzing trends, goals, opportunities, and other key performance
indicators.
4. Proficiency in managing moderate to large-scale PPC accounts in a variety of different business
verticals.
5. Conduct keyword research and develop keyword strategies to increase traffic and conversions.
6. Knowledge of SEO and SEM best practices
7. Develop and implement optimization strategies to improve campaign performance.
8. Managing the daily budget for PPC campaigns and ensuring that the budget is allocated
effectively across various campaigns.
+. Adjust bids to ensure that the campaign stays within budget and that the ads appear at the
top of the search engine results page.
10. Running AB tests to identify the most effective ad copy, landing pages, and bidding strategies.
11. Working closely with other departments such as marketing, sales, and web development to
ensure that PPC campaigns are aligned with the overall marketing strategy.
12. Should have at least 5 years of experience related to PPC campaigns.
13. Should be able to set up a team of 3-4 analysts for handling individual campaigns.
14. Staying up to date with industry trends and changes in search engine and social media
algorithms to ensure campaigns remain effective.
Professional Competencies
1. Candidate's primary experience should be in Digital marketing/PPC function in a B2B company.
Preferably software related company.
2. Bachelor's degree in marketing, business, or a related field.
3. Knowledge of search engine marketing (SEM) and social media advertising platforms.
4. Experience with Google Analytics and other marketing analytics tools.
5. Strong analytical skills and the ability to interpret data and make data-driven decisions.
6. Good knowledge of Excel and PowerPoint.
7. Ability to work independently and manage multiple projects simultaneously.
8. High levels of integrity, autonomy, and self-motivation.
+. Google/LinkedIn Ads certification may be preferred.
Our perfect candidate is someone that:
● Is proactive and an independent problem solver.
● Is a constant learner. We are a fast-growing company. We want you to grow with us!
● Is a team player and good communicator.
Applicants can also share their updated CVs to deepak.kathait@scryai.com
Job Setting: Hybrid
Schedule: Monday to Friday, Day Shift, IST
Experience: 5+ years
CTC: 7 LPA to 10 LPA (Depends on the skillset and best industry standards)\
Responsibilities:
1. Develop, implement, and manage PPC campaigns across multiple platforms, including Google,
LinkedIn, and others.
2. Write engaging and concise copy to modify CTAs on ads to boost click-through-rates and landing
pages to boost conversion rates.
3. Monitor, evaluate, and present the performance of campaigns by generating weekly and
monthly performance reports analyzing trends, goals, opportunities, and other key performance
indicators.
4. Proficiency in managing moderate to large-scale PPC accounts in a variety of different business
verticals.
5. Conduct keyword research and develop keyword strategies to increase traffic and conversions.
6. Knowledge of SEO and SEM best practices
7. Develop and implement optimization strategies to improve campaign performance.
8. Managing the daily budget for PPC campaigns and ensuring that the budget is allocated
effectively across various campaigns.
+. Adjust bids to ensure that the campaign stays within budget and that the ads appear at the
top of the search engine results page.
10. Running AB tests to identify the most effective ad copy, landing pages, and bidding strategies.
11. Working closely with other departments such as marketing, sales, and web development to
ensure that PPC campaigns are aligned with the overall marketing strategy.
12. Should have at least 5 years of experience related to PPC campaigns.
13. Should be able to set up a team of 3-4 analysts for handling individual campaigns.
14. Staying up to date with industry trends and changes in search engine and social media
algorithms to ensure campaigns remain effective.
Professional Competencies
1. Candidate's primary experience should be in Digital marketing/PPC function in a B2B company.
Preferably software related company.
2. Bachelor's degree in marketing, business, or a related field.
3. Knowledge of search engine marketing (SEM) and social media advertising platforms.
4. Experience with Google Analytics and other marketing analytics tools.
5. Strong analytical skills and the ability to interpret data and make data-driven decisions.
6. Good knowledge of Excel and PowerPoint.
7. Ability to work independently and manage multiple projects simultaneously.
8. High levels of integrity, autonomy, and self-motivation.
+. Google/LinkedIn Ads certification may be preferred.
Our perfect candidate is someone that:
● Is proactive and an independent problem solver.
● Is a constant learner. We are a fast-growing company. We want you to grow with us!
● Is a team player and good communicator.
Applicants can also share their updated CVs to deepak.kathait@scryai.com
💡 Quick Summary
Seeking a career-building opportunity? The PPC Manager position is now open for candidates interested in the MIS Executive sector. This role in New Delhi offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in MIS Executive is a plus.
