Job Description
Full job description
COMPANY: SMILE (smile.com.au)
REPORTS TO: Marketing Lead
DIVISIONS: Retail Dental Cover + Corporate Dental Cover
COMMITMENT: 20hrs/wk. Mon-Friday, Expected at least 4 hours overlap with 8am-5pm GMT+10 (Brisbane, Australia) daily.
LOCATION: Remote
ROLE OBJECTIVES
Smile is looking for a PPC Manager with a demonstrated history of crafting and executing effective paid search campaigns across various platforms to drive traffic, conversions, and revenue growth. As the PPC Manager at Smile, you will be responsible for optimising and expanding our paid search initiatives to increase visibility and drive qualified leads for Retail Dental Cover and Corporate Dental Cover. This role will be reporting to the Marketing Lead and will be a part of the Retail Dental Cover & Corporate Dental Cover Divisions. The position will have a part-time commitment of 20 hours per week with at least 4 hours of crossover b/w 8 am-5 pm GMT+10 (Brisbane, Australia)
ABOUT SMILE
Smile is a national digital health company, comprising 5 divisions including the National Dental Network, Health Fund Partnerships, Projects & Investments plus more recently, Retail Dental Cover and Corporate Dental Cover. Smile is committed to revolutionising quality healthcare accessibility and affordability for the people of Australia. Smile is the top-rated dental cover in the country, offering Retail Dental Cover to the public and Corporate Dental Cover to companies and their teams across Australia. Smile has had a global distributed team for 7+ years & maintained a 5-star rating on Upwork.
KEY RESPONSIBILITIES
Develop and execute paid search strategies aligned with business goals to increase member acquisition for our dental cover products across Google, Bing and other relevant search platforms.
Continuously monitor, analyse, and optimise PPC campaigns to maximise ROI, improve click-through rates, and reduce cost per acquisition across platforms. This includes optimising targeting options, ad placements, and bidding strategies.
Conduct thorough keyword research to identify relevant search terms and opportunities. Manage keyword bids, ad copy, and landing page optimization to enhance campaign performance across all advertising channels.
Effectively manage PPC budgets to ensure optimal allocation of funds across campaigns and channels, maintaining a balance between cost efficiency and performance.
Develop testing hypotheses and implement prioritised testing plan to ensure continuous learning
Coordinate A/B testing of ad copy and bidding strategies to identify high-performing variations and improve overall campaign and company search performance.
Generate regular reports on key PPC metrics, including impressions, clicks, conversions, and cost per conversion across all advertising platforms. Provide actionable insights and recommendations based on data analysis to drive continuous improvement in campaign performance.
Work closely with our SEO lead and the rest of the Growth Marketing team to align PPC strategies with our organic search initiatives and overall marketing programs s. Communicate campaign performance, updates, and insights effectively to stakeholders.
KEY PERFORMANCE INDICATORS
Measure the return generated from PPC campaigns compared to the investment made, ensuring positive ROI for each campaign.
Monitor the percentage of users who click on PPC ads compared to the total number of impressions, aiming for high CTRs indicative of ad relevance and effectiveness.
Track the average cost paid for each click on PPC ads, optimising campaigns to achieve lower CPCs while maintaining performance.
Measure the percentage of users who take desired actions, such as filling out a form or making a purchase, after clicking on PPC ads, optimising campaigns to improve conversion rates.
Calculate the average cost incurred to acquire a new member or lead through PPC campaigns, aiming for efficient acquisition costs.
Monitor the average position of PPC ads in search engine results pages (SERPs), aiming for higher ad positions to increase visibility and clicks.
REQUIREMENTS
This PART-TIME ROLE will only suit someone who also meets the following requirements:
Has a passion for excelling in all they do, and this is evidenced in Upwork ratings/feedback or extra references provided in your application
Has extensive experience and evidence achieving exceptional results with PPC Campaigns.
Can be analytical, strategic, and creative when the role requires it
Has perfect spoken & written English
Has the highest integrity
If you believe you are a great fit for the role and meet ALL requirements above, we are looking forward to hearing from you!
PLEASE APPLY THROUGH THE LINK: https://form.asana.com/?k=7P7hTJq0EKFZ6o2Pryju5Q&d=
Job Type: Part-time
Application Question(s):
Please make sure to apply through this link with full answers, CV and Cover Letter: https://form.asana.com/?k=7P7hTJq0EKFZ6o2Pryju5Q&d=
Application Deadline: 21/04/2026
Return to Search Result
COMPANY: SMILE (smile.com.au)
REPORTS TO: Marketing Lead
DIVISIONS: Retail Dental Cover + Corporate Dental Cover
COMMITMENT: 20hrs/wk. Mon-Friday, Expected at least 4 hours overlap with 8am-5pm GMT+10 (Brisbane, Australia) daily.
LOCATION: Remote
ROLE OBJECTIVES
Smile is looking for a PPC Manager with a demonstrated history of crafting and executing effective paid search campaigns across various platforms to drive traffic, conversions, and revenue growth. As the PPC Manager at Smile, you will be responsible for optimising and expanding our paid search initiatives to increase visibility and drive qualified leads for Retail Dental Cover and Corporate Dental Cover. This role will be reporting to the Marketing Lead and will be a part of the Retail Dental Cover & Corporate Dental Cover Divisions. The position will have a part-time commitment of 20 hours per week with at least 4 hours of crossover b/w 8 am-5 pm GMT+10 (Brisbane, Australia)
ABOUT SMILE
Smile is a national digital health company, comprising 5 divisions including the National Dental Network, Health Fund Partnerships, Projects & Investments plus more recently, Retail Dental Cover and Corporate Dental Cover. Smile is committed to revolutionising quality healthcare accessibility and affordability for the people of Australia. Smile is the top-rated dental cover in the country, offering Retail Dental Cover to the public and Corporate Dental Cover to companies and their teams across Australia. Smile has had a global distributed team for 7+ years & maintained a 5-star rating on Upwork.
KEY RESPONSIBILITIES
Develop and execute paid search strategies aligned with business goals to increase member acquisition for our dental cover products across Google, Bing and other relevant search platforms.
Continuously monitor, analyse, and optimise PPC campaigns to maximise ROI, improve click-through rates, and reduce cost per acquisition across platforms. This includes optimising targeting options, ad placements, and bidding strategies.
Conduct thorough keyword research to identify relevant search terms and opportunities. Manage keyword bids, ad copy, and landing page optimization to enhance campaign performance across all advertising channels.
Effectively manage PPC budgets to ensure optimal allocation of funds across campaigns and channels, maintaining a balance between cost efficiency and performance.
Develop testing hypotheses and implement prioritised testing plan to ensure continuous learning
Coordinate A/B testing of ad copy and bidding strategies to identify high-performing variations and improve overall campaign and company search performance.
Generate regular reports on key PPC metrics, including impressions, clicks, conversions, and cost per conversion across all advertising platforms. Provide actionable insights and recommendations based on data analysis to drive continuous improvement in campaign performance.
Work closely with our SEO lead and the rest of the Growth Marketing team to align PPC strategies with our organic search initiatives and overall marketing programs s. Communicate campaign performance, updates, and insights effectively to stakeholders.
KEY PERFORMANCE INDICATORS
Measure the return generated from PPC campaigns compared to the investment made, ensuring positive ROI for each campaign.
Monitor the percentage of users who click on PPC ads compared to the total number of impressions, aiming for high CTRs indicative of ad relevance and effectiveness.
Track the average cost paid for each click on PPC ads, optimising campaigns to achieve lower CPCs while maintaining performance.
Measure the percentage of users who take desired actions, such as filling out a form or making a purchase, after clicking on PPC ads, optimising campaigns to improve conversion rates.
Calculate the average cost incurred to acquire a new member or lead through PPC campaigns, aiming for efficient acquisition costs.
Monitor the average position of PPC ads in search engine results pages (SERPs), aiming for higher ad positions to increase visibility and clicks.
REQUIREMENTS
This PART-TIME ROLE will only suit someone who also meets the following requirements:
Has a passion for excelling in all they do, and this is evidenced in Upwork ratings/feedback or extra references provided in your application
Has extensive experience and evidence achieving exceptional results with PPC Campaigns.
Can be analytical, strategic, and creative when the role requires it
Has perfect spoken & written English
Has the highest integrity
If you believe you are a great fit for the role and meet ALL requirements above, we are looking forward to hearing from you!
PLEASE APPLY THROUGH THE LINK: https://form.asana.com/?k=7P7hTJq0EKFZ6o2Pryju5Q&d=
Job Type: Part-time
Application Question(s):
Please make sure to apply through this link with full answers, CV and Cover Letter: https://form.asana.com/?k=7P7hTJq0EKFZ6o2Pryju5Q&d=
Application Deadline: 21/04/2026
Return to Search Result
💡 Quick Summary
Seeking a career-building opportunity? The PPC Manager |Remote position is now open for candidates interested in the Work from home Jobs sector. This role in Jaipur offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Work from home Jobs is a plus.
