Job Description
- Fluency in working on AdWords & Facebook Business Manager to setup campaigns from scratch (like goal creation, product catalogue creation, Lead Gen ads)
- Running and setting up dynamic product ads (DPA), product catalogue sale ads (PCS), handling of Google Merchant Center and Google Tag Manager
- Ability to strategize, suggest and propose new ways to utilize the full potential of both platforms to achieving business objectives like "driving e-commerce sales", "generating qualified leads / sign-ups" etc.
- Strong background in Google Analytics to derive insights, loop holes and issues on the website to fine-tune paid strategy accordingly
- Ability to make pitch presentations for biddable media and to service the client for all work being done on the platform
- Ability to find loop holes in the user experience and journey on the website (if any) to make those changes possible at front end to impact business
- Need to lead the team and work on all implementation, strategy, reporting and optimizing the account to generate maximum returns from spends online
- Know-how about all new updates, ad product releases on Facebook, Google that we can get white-listed for our set of clients post talking to our Google Relationship Manager
- Strong technical background regarding implementation of custom codes, tags, pixels on the website to help run different campaign types
- Creation of new advert / AdWord accounts with proper keyword theming, structuring and planning for all future account acquisitions
Experience: 2 Years (Minimum)
Salary: As per industry standards (Can vary depending on the experience, ability to implement & play lead on several key accounts
- Running and setting up dynamic product ads (DPA), product catalogue sale ads (PCS), handling of Google Merchant Center and Google Tag Manager
- Ability to strategize, suggest and propose new ways to utilize the full potential of both platforms to achieving business objectives like "driving e-commerce sales", "generating qualified leads / sign-ups" etc.
- Strong background in Google Analytics to derive insights, loop holes and issues on the website to fine-tune paid strategy accordingly
- Ability to make pitch presentations for biddable media and to service the client for all work being done on the platform
- Ability to find loop holes in the user experience and journey on the website (if any) to make those changes possible at front end to impact business
- Need to lead the team and work on all implementation, strategy, reporting and optimizing the account to generate maximum returns from spends online
- Know-how about all new updates, ad product releases on Facebook, Google that we can get white-listed for our set of clients post talking to our Google Relationship Manager
- Strong technical background regarding implementation of custom codes, tags, pixels on the website to help run different campaign types
- Creation of new advert / AdWord accounts with proper keyword theming, structuring and planning for all future account acquisitions
Experience: 2 Years (Minimum)
Salary: As per industry standards (Can vary depending on the experience, ability to implement & play lead on several key accounts
💡 Quick Summary
Seeking a career-building opportunity? The PPC Manager | Search Engine Marketing | Paid Campaign Manager | Paid Media position is now open for candidates interested in the Marketing Executive Jobs sector. This role in Kolkata offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Marketing Executive Jobs is a plus.