Job Description
The candidate should have experience in creating and managing successful pay per click advertising campaigns.
Must have knowledge of SEO, digital marketing concepts, and various analytics tools such as (Google Analytics, Web Trends, etc.)
Should be able to manage Google pay per click ads budget while strengthening the company’s relations with clients.
Stay updated with PPC's latest trends and techniques and be willing to try new strategies.
Willing to create and manage campaigns on Google AdWords, Bing, and other search engines.
Measure and report the performance of all marketing campaigns to improve ROI.
Ability to manage large-scale paid marketing campaigns through SEM.
Should have strong analytical skills and experience in generating SEM/SMM reports.
The candidate must have in-depth knowledge of bid management skills and tools for keyword bidding.
The applicant must be able to update and manage social media platforms such as Facebook, Twitter, and LinkedIn.
Must possess the ability to persuade the client positively.
The applicant should possess outstanding communication and soft skills.
The candidate must be able to display the ability to analyze the work.
Plan, create, and manage PPC campaigns across a variety of channels
Keyword research and management to optimize bids (add PPC keywords and negative keywords)
Optimize bidding at the keyword, placement, device, geographic, demographic, and other levels
Perform daily account management of PPC campaigns (review expensive under-performing keywords and ensure PPC campaign does not exceed weekly and monthly ad spend budget, maintain Quality Score, impression share, and other vital metrics)
Write engaging and concise copy to modify CTAs on ads to boost click-through-rates and landing pages to increase conversion rates
Monitor, evaluate, and present the performance of campaigns by generating weekly and monthly performance reports to clients analyzing trends, goals, opportunities, and other key performance indicators
Stay on top of search engine and PPC industry trends
💡 Quick Summary
Seeking a career-building opportunity? The PPC position is now open for candidates interested in the Digital Marketing Expert Jobs sector. This role in Rajat Path, Jaipur offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Digital Marketing Expert Jobs is a plus.
