Job Description
Job Profile: PPC Specialist
Location: Bhopal
Job Type: Full-time
Experience Required = 5+ years
Job Overview
We are seeking a detail-oriented and data-driven Campaign Manager to manage and optimize our pay-per-click advertising campaigns. The ideal candidate will be responsible for executing effective strategies, analyzing performance metrics, and ensuring a high return on investment (ROI) for paid media efforts.
Key Responsibilities
● Campaign Management:
○ Plan, create, and manage PPC campaigns across platforms such as Google Ads, Bing Ads, and social media networks (Facebook, LinkedIn, Instagram, etc.).
○ Conduct thorough keyword research and selection to optimize ad targeting.
○ Write compelling ad copy and optimize landing pages for conversion.
● Performance Analysis:
○ Monitor campaign performance metrics such as CTR, CPC, conversion rates, and ROI.
○ Generate and analyze detailed performance reports to provide actionable insights.
○ Perform A/B testing to identify high-performing ads and strategies.
● Budget Management:
○ Allocate and optimize budgets for campaigns to maximize performance.
○ Track daily and monthly budgets to avoid overspending or underspending.
● Strategy Development:
○ Stay up-to-date with PPC trends, algorithm changes, and new features.
○ Suggest innovative strategies to enhance campaign effectiveness and meet business goals.
● Collaboration:
○ Work closely with the marketing team to align PPC campaigns with broader marketing objectives.
○ Collaborate with designers and developers to ensure creative assets and landing pages meet campaign needs. Key Skills & Qualifications
● Bachelor’s degree in Marketing, Business, or a related field.
● 5+ years of experience in PPC campaign management.
● Proficiency in PPC platforms such as Google Ads, Microsoft Ads, and social media ad platforms
● Strong analytical skills and experience with tools like Google Analytics, SEMrush, or other reporting tools.
● Familiarity with bid management tools (e.g., Marin Software, Kenshoo) is a plus.
● Excellent verbal and written communication skills.
● Strong organizational skills and attention to detail.
● Certification in Google Ads or equivalent is preferred
Edit job description
Location: Bhopal
Job Type: Full-time
Experience Required = 5+ years
Job Overview
We are seeking a detail-oriented and data-driven Campaign Manager to manage and optimize our pay-per-click advertising campaigns. The ideal candidate will be responsible for executing effective strategies, analyzing performance metrics, and ensuring a high return on investment (ROI) for paid media efforts.
Key Responsibilities
● Campaign Management:
○ Plan, create, and manage PPC campaigns across platforms such as Google Ads, Bing Ads, and social media networks (Facebook, LinkedIn, Instagram, etc.).
○ Conduct thorough keyword research and selection to optimize ad targeting.
○ Write compelling ad copy and optimize landing pages for conversion.
● Performance Analysis:
○ Monitor campaign performance metrics such as CTR, CPC, conversion rates, and ROI.
○ Generate and analyze detailed performance reports to provide actionable insights.
○ Perform A/B testing to identify high-performing ads and strategies.
● Budget Management:
○ Allocate and optimize budgets for campaigns to maximize performance.
○ Track daily and monthly budgets to avoid overspending or underspending.
● Strategy Development:
○ Stay up-to-date with PPC trends, algorithm changes, and new features.
○ Suggest innovative strategies to enhance campaign effectiveness and meet business goals.
● Collaboration:
○ Work closely with the marketing team to align PPC campaigns with broader marketing objectives.
○ Collaborate with designers and developers to ensure creative assets and landing pages meet campaign needs. Key Skills & Qualifications
● Bachelor’s degree in Marketing, Business, or a related field.
● 5+ years of experience in PPC campaign management.
● Proficiency in PPC platforms such as Google Ads, Microsoft Ads, and social media ad platforms
● Strong analytical skills and experience with tools like Google Analytics, SEMrush, or other reporting tools.
● Familiarity with bid management tools (e.g., Marin Software, Kenshoo) is a plus.
● Excellent verbal and written communication skills.
● Strong organizational skills and attention to detail.
● Certification in Google Ads or equivalent is preferred
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💡 Quick Summary
Seeking a career-building opportunity? The PPC specialis position is now open for candidates interested in the Digital Marketing Expert Jobs sector. This role in Bhopal offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Digital Marketing Expert Jobs is a plus.
