Job Description
Location:Mumbai
BasicQualifications:
• Bachelor-s degree or other four-year university degrees (Journalist qualification is preferred)
• 2-3 experience in media relations/corporate communications (in a corporate or an agency)
JobDescription:
• Execute communications strategies and initiatives to support TCS' efforts in India & global markets
• Day to day relationship building with influencers, boggers, media professionals
• Support media relations strategy & campaigns
• Manage agency and internal resources in support of media relations activities.
• Collaborate with business area marketing leads and relevant business executives to develop media strategies, content and appropriate tactics designed to generate maximum media impact in support of business objectives.
• Work with relevant media leads to support the development and application of the business areas- marketing team-s messages, as well as major initiatives, best client engagements and the expertise of senior management, and tailor appropriately for media
• Identify parties who need to be involved either directly or indirectly on media opportunities and activities (, cross--business operating groups or cross-functional areas, local image, capability groups, etc.)
• Brief relevant senior executives and media team members on media issues related to the key business areas
• Organize press briefings, media sessions, FAM events and events, as required
Knowledgeand Skills Requirements:
• Excellent written and oral communications skills. Superior writing capabilities are essential
• Proven ability to draft a wide range of clear, concise, and high-quality media material including news releases, media Q&As, media pitch letters, bylined articles, op-eds, etc.
• Social media (blogs, Twitter, Facebook, LinkedIn, Google+) familiarity and skills required
• Broad understanding and skills in strategic marketing and communications
• Ability to interact and work closely with media contacts representing clients, alliance partners, third-party organizations, vendors, and others.
• Broad knowledge of key issues and trends in and affecting the technology and business process outsourcing industries.
• Strong project management, budget management skills.
• Ability to manage multiple projects under tight deadlines
• Strong negotiation and conflict-management skills to resolve complex or disputed issues.
• Strong collaboration skills with an ability to work autonomously and independently, yet integrate appropriately with Marketing & Communications colleagues across other business areas, operating groups, geographies
Interestedcandidates can send their profiles on
💡 Quick Summary
Seeking a career-building opportunity? The PR executive position is now open for candidates interested in the Marketing Executive Jobs sector. This role in Mumbai offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Marketing Executive Jobs is a plus.
