Job Description
Practice Group Marketing Specialist (Litigation)
Cooley is seeking a Practice Group Marketing Specialist (Litigation) to join the Marketing team.
Position Summary: The Practice Group Marketing Specialist reports to and works closely with the Senior Practice Group Marketing Manager. The primary goal is drive revenue for the firm through brand building and cultivating client development as a thought leader in the design, implementation, and execution of campaigns, initiatives, and programs focused on client retention, growth, and new business opportunities. In this role, the Practice Group Marketing Specialist will be a trusted working with the Senior Practice Group Marketing Manager to execute tasks and functions in support of assigned practice group(s) strategic business plans and marketing goals in a manner consistent with the firm's overall strategy. Work is defined by the goals, objectives and policies of the department and the practices. Work is typically reviewed only at certain milestones, or at completion. Identifies and resolves complex problems that may cross departments. Specific duties include, but are not limited to, the following:
Position responsibilities:
Strategic direction:
In conjunction with the [senior] manager, practice group leaders and firm leadership, develop and support marketing and business development plan for practice group
Support short-and-long term strategic sales plans and tactics that result in measurable growth of business for the Firm, with emphasis on retention of and cross-selling (within new practice groups and offices) to existing clients. As well as cultivation of new clients for the firm
Identify practice group targets/prospects and support programs, events, sponsorships, etc., to drive revenue
Guide practice-specific strategies/tactics and serve as liaison between practice group and other marketing functions
Communicate sales strategies and tactics to attorneys to ensure implementation within all geographic regions
Coordinate and leverage activities with the business development efforts of attorneys and marketing managers across the firm
Practice Group marketing responsibilities
Execute all assigned aspects of (Business/Litigation) department marketing activities for assigned practice group(s)
Establish a baseline understanding and pursuit of mastery of assigned practice group(s) services, offerings, and lawyers
Collaborate and lead the development of marketing materials including qualifications, pitch deck, matter and experience lists, website content, and related materials
Contribute to the execution of winning responses to formal RFP/RFIs in conjunction with firm's Pitch & Proposal team
Execute assigned tasks and progress into management of firm sponsored and industry participation events, sponsorships, client dinners, and related activities
Participate, in conjunction with relevant stakeholders, the strategy development and team members driving the execution of directory and awards submissions
Manage the relevant tasks to completion of thought leadership in conjunction with marketing plan, including speaking engagements, webinars, blogs, whitepapers, and more
Collaborate with practice group marketing leadership and Communications in developing brand and marketing campaigns on identified topics, services, and offerings and response to requests for PR/Media requests
Develop expertise in the use of the firm technologies, i.e., CRM, experience management databases, and firm proprietary databases, to support and advance client and business development opportunities
Other duties as assigned or required
Skills & experience:
Required:
Following training, exhibit proficiency in firm marketing systems software (e.g., CRM tool (Salesforce) and WordPress)
Available to work overtime, as required
3+ years' experience in a marketing/business development-related field
Preferred:
Bachelor's degree preferred with emphasis in English, Journalism, Communications, Marketing, Business, or related-field a plus
Experience in a law firm or professional services environment, with a working knowledge of professional services industries
Depth of understanding of the litigation practice
Experience with litigation research tools and databases like PACER, Monitor Suite, Lex Machina, and Docket Navigator
Competencies:
Ability to work with little direct supervision, in a highly-collaborative, fast-paced environment
Ability to multi-task, problem solve, work well under pressure and coordinate sophisticated marketing programs with good results
Strong attention to detail
Strong project management and organizational skills
Ability to consistently meet deadlines
Assertive, but flexible as to style; must be able to handle stressful situations and interact with various personalities and communication styles at all levels in the firm
Strong analytical and research skills
Ability to master the use of complex marketing systems and to train others on these systems.
Cooley is seeking a Practice Group Marketing Specialist (Litigation) to join the Marketing team.
Position Summary: The Practice Group Marketing Specialist reports to and works closely with the Senior Practice Group Marketing Manager. The primary goal is drive revenue for the firm through brand building and cultivating client development as a thought leader in the design, implementation, and execution of campaigns, initiatives, and programs focused on client retention, growth, and new business opportunities. In this role, the Practice Group Marketing Specialist will be a trusted working with the Senior Practice Group Marketing Manager to execute tasks and functions in support of assigned practice group(s) strategic business plans and marketing goals in a manner consistent with the firm's overall strategy. Work is defined by the goals, objectives and policies of the department and the practices. Work is typically reviewed only at certain milestones, or at completion. Identifies and resolves complex problems that may cross departments. Specific duties include, but are not limited to, the following:
Position responsibilities:
Strategic direction:
In conjunction with the [senior] manager, practice group leaders and firm leadership, develop and support marketing and business development plan for practice group
Support short-and-long term strategic sales plans and tactics that result in measurable growth of business for the Firm, with emphasis on retention of and cross-selling (within new practice groups and offices) to existing clients. As well as cultivation of new clients for the firm
Identify practice group targets/prospects and support programs, events, sponsorships, etc., to drive revenue
Guide practice-specific strategies/tactics and serve as liaison between practice group and other marketing functions
Communicate sales strategies and tactics to attorneys to ensure implementation within all geographic regions
Coordinate and leverage activities with the business development efforts of attorneys and marketing managers across the firm
Practice Group marketing responsibilities
Execute all assigned aspects of (Business/Litigation) department marketing activities for assigned practice group(s)
Establish a baseline understanding and pursuit of mastery of assigned practice group(s) services, offerings, and lawyers
Collaborate and lead the development of marketing materials including qualifications, pitch deck, matter and experience lists, website content, and related materials
Contribute to the execution of winning responses to formal RFP/RFIs in conjunction with firm's Pitch & Proposal team
Execute assigned tasks and progress into management of firm sponsored and industry participation events, sponsorships, client dinners, and related activities
Participate, in conjunction with relevant stakeholders, the strategy development and team members driving the execution of directory and awards submissions
Manage the relevant tasks to completion of thought leadership in conjunction with marketing plan, including speaking engagements, webinars, blogs, whitepapers, and more
Collaborate with practice group marketing leadership and Communications in developing brand and marketing campaigns on identified topics, services, and offerings and response to requests for PR/Media requests
Develop expertise in the use of the firm technologies, i.e., CRM, experience management databases, and firm proprietary databases, to support and advance client and business development opportunities
Other duties as assigned or required
Skills & experience:
Required:
Following training, exhibit proficiency in firm marketing systems software (e.g., CRM tool (Salesforce) and WordPress)
Available to work overtime, as required
3+ years' experience in a marketing/business development-related field
Preferred:
Bachelor's degree preferred with emphasis in English, Journalism, Communications, Marketing, Business, or related-field a plus
Experience in a law firm or professional services environment, with a working knowledge of professional services industries
Depth of understanding of the litigation practice
Experience with litigation research tools and databases like PACER, Monitor Suite, Lex Machina, and Docket Navigator
Competencies:
Ability to work with little direct supervision, in a highly-collaborative, fast-paced environment
Ability to multi-task, problem solve, work well under pressure and coordinate sophisticated marketing programs with good results
Strong attention to detail
Strong project management and organizational skills
Ability to consistently meet deadlines
Assertive, but flexible as to style; must be able to handle stressful situations and interact with various personalities and communication styles at all levels in the firm
Strong analytical and research skills
Ability to master the use of complex marketing systems and to train others on these systems.
💡 Quick Summary
Seeking a career-building opportunity? The Practice Group Marketing Specialist (Litigation) position is now open for candidates interested in the Marketing Executive Jobs sector. This role in Washington offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Marketing Executive Jobs is a plus.
