Job Description
RBLBank PCRM (Preferred Current Account RM)
Job Title : PCRM (Preferred Current Account RM)
OverallGoal : Current Account RMwill be responsible for
Acquisition of new Business Entity customers andcreating CA Book
Management ofAcquired Current Account customers
Enhancement of the relationship by cross-sellingproducts and services as per the profile & need of the these currentaccount customers
Deepening the of the relationship and retentionof the customers by providing the best possible services and being thededicated point of contact for these customers
Make RBL Bank a primary bank for customer and getmaximum wallet share
Key Result / Responsibility Areas :
Acquisition of Business Entity (Current Account)customers -
Acquisition of NTB HighValue Current Accounts
NTB Acquisition ofCurrent accounts dealing in international Trade
Identify andAcquire New to Bank working capital limit customers with Trade Limits vizBuyers Credit, PCFC, LC,BG etc
Acquire New to Bankcustomer requiring Assets Limits Business Loans, Cash Management Services &Door Step Banking, API Banking and other allied Current Account services
RM will have to create his own CA book byself-sourcing, Market Visit & Industry & Area Scoping, External References& Leads.
Portfolio Management -
Engage with Acquired customer on regular basis and ensurethat Group company and Family customers also bank with RBL Bank
Regularly interact with the customer to build rapport,customer profiling should be used to set customer level objectives postdiscussion branch Manager / TL.
Customer interaction to be regular updated insystem provided.
Ensure that within each customer group aminimum number of stipulated Income Generating products are sold as per thecustomers profile and needs. RM to
Cross sellappropriate products to the customers and ensure activate usage.
Enhance Values within each of the customer groups byensuring that a / cs are activated
Cross Sell Bank Products for revenue generation andengagement
Basis customerbusiness requirement cross sell products like POS , Payment Gateway, Trade / Forex ( LC / BG / Remittance / OD) , Doorstep Banking Services.
Cross Sell variousRBL Bank products like TPP, FD. Credit Card, Loans to customers and relatedgroup business / family
Drive active businesstransaction through RBL bank account
Should know thecustomer's business
Job Title : PCRM (Preferred Current Account RM)
OverallGoal : Current Account RMwill be responsible for
Acquisition of new Business Entity customers andcreating CA Book
Management ofAcquired Current Account customers
Enhancement of the relationship by cross-sellingproducts and services as per the profile & need of the these currentaccount customers
Deepening the of the relationship and retentionof the customers by providing the best possible services and being thededicated point of contact for these customers
Make RBL Bank a primary bank for customer and getmaximum wallet share
Key Result / Responsibility Areas :
Acquisition of Business Entity (Current Account)customers -
Acquisition of NTB HighValue Current Accounts
NTB Acquisition ofCurrent accounts dealing in international Trade
Identify andAcquire New to Bank working capital limit customers with Trade Limits vizBuyers Credit, PCFC, LC,BG etc
Acquire New to Bankcustomer requiring Assets Limits Business Loans, Cash Management Services &Door Step Banking, API Banking and other allied Current Account services
RM will have to create his own CA book byself-sourcing, Market Visit & Industry & Area Scoping, External References& Leads.
Portfolio Management -
Engage with Acquired customer on regular basis and ensurethat Group company and Family customers also bank with RBL Bank
Regularly interact with the customer to build rapport,customer profiling should be used to set customer level objectives postdiscussion branch Manager / TL.
Customer interaction to be regular updated insystem provided.
Ensure that within each customer group aminimum number of stipulated Income Generating products are sold as per thecustomers profile and needs. RM to
Cross sellappropriate products to the customers and ensure activate usage.
Enhance Values within each of the customer groups byensuring that a / cs are activated
Cross Sell Bank Products for revenue generation andengagement
Basis customerbusiness requirement cross sell products like POS , Payment Gateway, Trade / Forex ( LC / BG / Remittance / OD) , Doorstep Banking Services.
Cross Sell variousRBL Bank products like TPP, FD. Credit Card, Loans to customers and relatedgroup business / family
Drive active businesstransaction through RBL bank account
Should know thecustomer's business
💡 Quick Summary
Seeking a career-building opportunity? The Premium Current Accounts Relationship Manager position is now open for candidates interested in the Bank Jobs sector. This role in Mumbai offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Bank Jobs is a plus.
