Job Description
Principal Associate, Retail Marketing Engagement| Retail Bank
At Capital One, we’re building a leading information-based technology company. Founder-led by Chairman and Chief Executive Officer Richard Fairbank, Capital One is on a mission to help our customers succeed by bringing ingenuity, simplicity, and humanity to banking.
Capital One, a Fortune Magazine “100 Best Companies to Work For,” is seeking an experienced marketer, Principal Associate Retail Marketing Engagement to drive visibility to our brand defining cafes. The ideal candidate will have experience developing and executing large-scale campaigns across multiple channels. You’ll work across digital, social, and physical channels to engage new and existing customers, while building and amplifying cafés within our network. Reporting to the Bank’s Senior Manager of Retail Marketing, the Principal Associate of Retail Marketing Engagement is a key member of the Bank’s Integrated Marketing team, will be part of a high-performing marketing team dedicated to amplify our brand, drive awareness and deepen customer engagement.
To be successful in this role, the ideal candidate will be comfortable working in a fast paced environment and navigating an ever-changing business landscape. The ideal candidate will have experience partnering with cross-functional teams, feel comfortable with data and deliver results that will impact the future of our Bank. If you are energized by transforming the banking industry with a human-centric approach, influencing branding, growing as a marketer, and driving business results, this is the role for you.
Key Responsibilities:
Shepherd multiple marketing creative projects at once from brief to execution while ensuring strategic intent aligns with execution at every step
Own and optimize “Now Open” campaigns and ongoing consumer engagement initiatives across all relevant marketing channels.
Lead the planning and execution of always-on content across internal platforms, email, digital channels, and social media to continuously engage customers and reinforce brand storytelling.
Oversee organic and reactive social media to amplify reach and engagement.
Partner closely with creative, digital, and operations to bring campaigns to life
Advance our channel optimizations by improving analytics and testing capabilities, measurement/KPI (Key Performance Indicator)/metrics framework and reporting suites
Detail-oriented with strong prioritization skills, managing multiple projects, stakeholders, and deadlines while maintaining a high level of excellence and accuracy
Utilize problem-solving and influencing skills to help ensure marketing initiatives deliver on intent.
Support projects based on defined priorities; help ensure scope of deliverables, timelines, and budget are met; identify and escalate risks and issues as needed to manager and project lead
Demonstrate organizational agility to adapt to changing demands
Display strong consulting and collaboration skills
Efficiently plan and prioritize all deliverables and resources across multiple projects
Consistently managing leadership expectations, schedules, budgets, assets and scopes—organization and attention to detail is essential
Basic Qualifications:
Bachelor’s Degree or Military Experience
At least 4 years of experience in digital or social marketing
At least 4 years of experience in partnering with creative teams
At least 4 years of experience in planning, executing and analyzing marketing campaigns
Preferred Qualifications:
5+ years of experience in marketing strategy
5+ years of experience driving creative strategy and marketing testing plans
5+ years of experience working with cross-functional teams in a matrixed environment
At this time, Capital One will not sponsor a new applicant for employment authorization for this position.
The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.
McLean, VA: $120,800 - $137,900 for Principal Associate, Marketing
Wilmington, DE: $109,900 - $125,400 for Principal Associate, Marketing
Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate’s offer letter.
This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.
Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.
This role is expected to accept applications for a minimum of 5 business days.
No agencies please. Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non-discrimination in compliance with applicable federal, state, and local laws. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City’s Fair Chance Act; Philadelphia’s Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.
If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-80XXXXXX or via email at RecruitingAccommodation@capitalone.com. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.
For technical support or questions about Capital One's recruiting process, please send an email to Careers@capitalone.com
Capital One does not provide, endorse nor guarantee and is not liable for third-party products, services, educational tools or other information available through this site.
Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).
At Capital One, we’re building a leading information-based technology company. Founder-led by Chairman and Chief Executive Officer Richard Fairbank, Capital One is on a mission to help our customers succeed by bringing ingenuity, simplicity, and humanity to banking.
Capital One, a Fortune Magazine “100 Best Companies to Work For,” is seeking an experienced marketer, Principal Associate Retail Marketing Engagement to drive visibility to our brand defining cafes. The ideal candidate will have experience developing and executing large-scale campaigns across multiple channels. You’ll work across digital, social, and physical channels to engage new and existing customers, while building and amplifying cafés within our network. Reporting to the Bank’s Senior Manager of Retail Marketing, the Principal Associate of Retail Marketing Engagement is a key member of the Bank’s Integrated Marketing team, will be part of a high-performing marketing team dedicated to amplify our brand, drive awareness and deepen customer engagement.
To be successful in this role, the ideal candidate will be comfortable working in a fast paced environment and navigating an ever-changing business landscape. The ideal candidate will have experience partnering with cross-functional teams, feel comfortable with data and deliver results that will impact the future of our Bank. If you are energized by transforming the banking industry with a human-centric approach, influencing branding, growing as a marketer, and driving business results, this is the role for you.
Key Responsibilities:
Shepherd multiple marketing creative projects at once from brief to execution while ensuring strategic intent aligns with execution at every step
Own and optimize “Now Open” campaigns and ongoing consumer engagement initiatives across all relevant marketing channels.
Lead the planning and execution of always-on content across internal platforms, email, digital channels, and social media to continuously engage customers and reinforce brand storytelling.
Oversee organic and reactive social media to amplify reach and engagement.
Partner closely with creative, digital, and operations to bring campaigns to life
Advance our channel optimizations by improving analytics and testing capabilities, measurement/KPI (Key Performance Indicator)/metrics framework and reporting suites
Detail-oriented with strong prioritization skills, managing multiple projects, stakeholders, and deadlines while maintaining a high level of excellence and accuracy
Utilize problem-solving and influencing skills to help ensure marketing initiatives deliver on intent.
Support projects based on defined priorities; help ensure scope of deliverables, timelines, and budget are met; identify and escalate risks and issues as needed to manager and project lead
Demonstrate organizational agility to adapt to changing demands
Display strong consulting and collaboration skills
Efficiently plan and prioritize all deliverables and resources across multiple projects
Consistently managing leadership expectations, schedules, budgets, assets and scopes—organization and attention to detail is essential
Basic Qualifications:
Bachelor’s Degree or Military Experience
At least 4 years of experience in digital or social marketing
At least 4 years of experience in partnering with creative teams
At least 4 years of experience in planning, executing and analyzing marketing campaigns
Preferred Qualifications:
5+ years of experience in marketing strategy
5+ years of experience driving creative strategy and marketing testing plans
5+ years of experience working with cross-functional teams in a matrixed environment
At this time, Capital One will not sponsor a new applicant for employment authorization for this position.
The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.
McLean, VA: $120,800 - $137,900 for Principal Associate, Marketing
Wilmington, DE: $109,900 - $125,400 for Principal Associate, Marketing
Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate’s offer letter.
This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.
Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.
This role is expected to accept applications for a minimum of 5 business days.
No agencies please. Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non-discrimination in compliance with applicable federal, state, and local laws. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City’s Fair Chance Act; Philadelphia’s Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.
If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-80XXXXXX or via email at RecruitingAccommodation@capitalone.com. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.
For technical support or questions about Capital One's recruiting process, please send an email to Careers@capitalone.com
Capital One does not provide, endorse nor guarantee and is not liable for third-party products, services, educational tools or other information available through this site.
Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).
💡 Quick Summary
Seeking a career-building opportunity? The Principal Associate, Retail Marketing Engagement| Retail Bank position is now open for candidates interested in the Bank Jobs sector. This role in McLean offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Bank Jobs is a plus.
