Job Description
Implement the proposed Marketing Plans to achieve the market share and top-line/ bottom-line objectives for the brand.
Periodically monitor and utilize Marketing / Advertising budget as per the needs of the business and under the direction of BU Head.
Develop & execute the Marketing mix for the brand in line with the overall Marketing strategy, thereby enabling achievement of brand objectives and growth targets.
Ideation, planning of all activities & Sales Promotion initiatives undertaken on the brand.
Market Intelligence - Maintain constant touch with the Customers, market to understand retail trends and competitor activities in order to observe and evaluate execution of plans vis-à-vis competition. Analysis, evaluation & presentation of all data related to the brand & category to gain insight of market realities.
New Product Introduction – Analyze market research for qualitative or quantitative parameters to identify opportunities in brand portfolio and profitability, by creating a business case and recommending product innovations, new brand/line extensions, seeking approvals and assisting in market launch in order to expand the brand portfolio, market share & profits.
Product Life Cycle Management - Collaborate with stakeholders for introducing brand / line extensions in order to extend product life cycle.
Provide necessary guidance & direction to the sales team for executing sales plans and sales promotion initiatives. Develop rapport with the field force in order to obtain necessary feedback & insight of sales & distribution.
Work in liaison with other internal organs like Sales, Outsourcing, Distribution, & Finance on various product management tasks.
Periodically monitor and utilize Marketing / Advertising budget as per the needs of the business and under the direction of BU Head.
Develop & execute the Marketing mix for the brand in line with the overall Marketing strategy, thereby enabling achievement of brand objectives and growth targets.
Ideation, planning of all activities & Sales Promotion initiatives undertaken on the brand.
Market Intelligence - Maintain constant touch with the Customers, market to understand retail trends and competitor activities in order to observe and evaluate execution of plans vis-à-vis competition. Analysis, evaluation & presentation of all data related to the brand & category to gain insight of market realities.
New Product Introduction – Analyze market research for qualitative or quantitative parameters to identify opportunities in brand portfolio and profitability, by creating a business case and recommending product innovations, new brand/line extensions, seeking approvals and assisting in market launch in order to expand the brand portfolio, market share & profits.
Product Life Cycle Management - Collaborate with stakeholders for introducing brand / line extensions in order to extend product life cycle.
Provide necessary guidance & direction to the sales team for executing sales plans and sales promotion initiatives. Develop rapport with the field force in order to obtain necessary feedback & insight of sales & distribution.
Work in liaison with other internal organs like Sales, Outsourcing, Distribution, & Finance on various product management tasks.
💡 Quick Summary
Seeking a career-building opportunity? The Product Executive | Neolife 1 position is now open for candidates interested in the Marketing Executive Jobs sector. This role in Mumbai offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Marketing Executive Jobs is a plus.