Product Head | FMCD

Product Head- FMCD Company
• Strategy Planning and Management of the entire product portfolio:

i) Spearheads end-to-end Product Management Activities

ii) Plans prepares detailed category wise yearly budget for all brands finalizes the same

iii) Develops the overall plans/programs for a discrete product line or significant business segment

iv) Drives and develops global manufacturing foot-print strategy for the product business

v) Formulates channel strategy to maintain leadership to ensure optimum performance in all channel (Distribution, Retail and online channels)

vi) Responsible for budgetary compliance and profit volume.

vii) Formulates business growth plans for product business in India (which includes business strategy, crafting product road map for India based on local consumer insights, pricing and communication strategy) in collaboration with the sales and contract manufacturing teams in India.
• Strategic Partnerships:

i) Establishes strategic alliances / tie-ups with financially strong and reliable channel partners

ii) Coordinates regularly with sales, engineering, and manufacturing functions on design, distribution, and product specifications/changes as needed.

iii) Provides strategic operational direction to the Sales and Marketing teams
• Customer Insights forecasting:

i) Drives customer insight and research around different markets and identify areas for innovation and execution plan for home appliances business

ii) Analyzes the market and monitor trends and customer preferences for product forecasting and give broad direction to individual brands

iii) Improves customer engagement with the product through focused market research and using the resultant analysis to devise the future product roadmap

iv) Determines product pricing by utilizing market research data, reviewing production and sales costs

v) Works with the regional teams to understand the needs of their region and collect analyze consumer insight from each region to develop long term strategic products plan

vi) Improves customer engagement with the product through focused market research
• Product Development Management:

i) Identifies and defines opportunities for new product development, product line extensions and margin enhancement to leadership team

ii) Plans and develops timelines for product development ensuring adherence to it

iii) Encourages innovation and development of new products to maintain leadership in market

iv) Ensures demand generation and visibility of new products through appropriate displays and advertising

v) Manages capital budget to deliver product leadership in businesses

vi) Devises various strategies for enhancing penetration and consumption of the brand in defined target audience
• People Management:

i) Mentors and guides team members enabling a culture of high energy and customer focused while keeping the employee engagement scores up to the desired level

ii) Directs team members to develop business and marketing plans for assigned products/brands, including pricing strategies, sales plans, and implementation strategies.

iii) Oversees market research and analysis, promotions, public relations, and advertising associated with assigned brands or products, and assesses their success against the plan

iv) Participates in training for junior product managers, field and customer service personnel on brand/product introductions, enhancements, and new marketing/sales campaigns.

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