Job Description
Product Manager - Acquisition & Activation, NRI
Retail Liabilities Function / Department:
The Product Manager - Acquisition & Activation, NRI role is a strategic position within the NRI Banking Vertical, reporting directly to the Acquisition and Activation lead.
This individual will be responsible for driving digital customer acquisition by crafting strategy and owning the CX onboarding roadmap for non-residents, a highly valuable and premium customer segment.
In addition, they will contextualize customer, market, and competitor trends and disruptions, then drive cross-functional teams to strategize and execute initiatives that improve key business metrics.
Key Responsibilities:
Assess trends and customer behavior using analytics to identify, analyze, and implement new innovations.
Continuously assess the acquisition funnel, identifying and prioritizing initiatives based on business impact and executing the end-to-end product strategy from inception.
Collaborate with Channel, Digital, Engineering, Applications, and other stakeholders to build and run acquisition journeys that deliver business objectives.
Lead conversion rate optimization on the acquisition journeys to increase customer acquisition.
Incorporate customer and business feedback into acquisition strategy, effectively negotiating tradeoffs and conflicting priorities.
Analyze competitors and global industry leaders and fintechs to identify gaps in the existing acquisition journey and experience, and develop a deep understanding of the latest innovations, digital disruptions, and new trends.
BUILD RELATIONSHIPS AND INFLUENCE PEOPLE ACROSS THE ORGANIZATION.
ABILITY TO TAKE PEOPLE ALONG AND INSPIRE THEM TO PERFORM.
Requirements:
Graduate degree (any field).
5-10 years of relevant work experience.
This role requires a unique blend of strategic thinking, analytical skills, and collaboration with cross-functional teams. The ideal candidate will have a proven track record of driving digital customer acquisition and improving key business metrics.
Retail Liabilities Function / Department:
The Product Manager - Acquisition & Activation, NRI role is a strategic position within the NRI Banking Vertical, reporting directly to the Acquisition and Activation lead.
This individual will be responsible for driving digital customer acquisition by crafting strategy and owning the CX onboarding roadmap for non-residents, a highly valuable and premium customer segment.
In addition, they will contextualize customer, market, and competitor trends and disruptions, then drive cross-functional teams to strategize and execute initiatives that improve key business metrics.
Key Responsibilities:
Assess trends and customer behavior using analytics to identify, analyze, and implement new innovations.
Continuously assess the acquisition funnel, identifying and prioritizing initiatives based on business impact and executing the end-to-end product strategy from inception.
Collaborate with Channel, Digital, Engineering, Applications, and other stakeholders to build and run acquisition journeys that deliver business objectives.
Lead conversion rate optimization on the acquisition journeys to increase customer acquisition.
Incorporate customer and business feedback into acquisition strategy, effectively negotiating tradeoffs and conflicting priorities.
Analyze competitors and global industry leaders and fintechs to identify gaps in the existing acquisition journey and experience, and develop a deep understanding of the latest innovations, digital disruptions, and new trends.
BUILD RELATIONSHIPS AND INFLUENCE PEOPLE ACROSS THE ORGANIZATION.
ABILITY TO TAKE PEOPLE ALONG AND INSPIRE THEM TO PERFORM.
Requirements:
Graduate degree (any field).
5-10 years of relevant work experience.
This role requires a unique blend of strategic thinking, analytical skills, and collaboration with cross-functional teams. The ideal candidate will have a proven track record of driving digital customer acquisition and improving key business metrics.
💡 Quick Summary
Seeking a career-building opportunity? The Product Manager-Acquisition position is now open for candidates interested in the Bank Jobs sector. This role in Mumbai offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Bank Jobs is a plus.
