Role/Job Title: Product Manager

Business: Retail Banking

Function/ Department: Credit Cards

Place of work: Mumbai

Roles & Responsibilities:

The position will be responsible for owning, strategizing and managing marketing & early activation actions for the segment, managing content and campaigns along with portfolio and marketing team

• Identify the segment needs, develop & manage the product offering thru constant competition benchmarking, CVP interventions, build relevant features & offers to drive customer value proposition & profitability
• Designing go-to market strategies, enabling the appropriate marketing communication across acquisition, tactical & topical campaigns
• Work closely with Analytics team for creating the right personas basis lifestyle, behaviour, propensity etc for customized and differentiated acquisition messaging for optimal conversion
• Tracking and optimising the segment early activation & usage for better profitability
Work closely with marketing campaign team to keep creating novel portfolio & customer engagement campaigns
represent segment & own all customer complaints & escalations

Secondary Responsibilities:

1. Gain a deep understanding of customer persona & experience, identify and fill gaps
2. Act as a product evangelist understanding the segment awareness and build an awesome customer marketing plan
3. Drive and achieve the agreed business plan and P&L metrics though sales support and interventions
4. Drive new initiatives & product development across millennial segment