Job Description
Job Purpose
• To build and maintain balance sheet and drive the business for liabilities products across various customer segments such as Mass Market, Emerging Affluent, Affluent, HNW
• Develop new product proposition to assist the distribution team in acquisition
• Designing and developing digital on-boarding journeys including Video KYC
• Implementation and monitoring of relationship-based pricing
• Enhance Corporate employee program and support the team to acquire salaried active customer
• Adherence to KYC and re-KYC requirement of the bank
The position ensures: Complete and overarching view and ownership of the various liability segments on both digital and branch channels
Key Accountabilities on
Accomplish All Responsibilities In Relation To
• Maintain and build end to end proposition for the Niche segments
• Selectively broaden product offerings for these segments to maximize our share among customers
• Continuously engage with internal and external partners to upgrade and innovate products to provide value-added benefits to the customers
• Market Overview on Competition Offerings and digital capabilities on liability base
• Customer Journey Designs
• Adherence – with Ops, control groups, technology
• Ensure customer engagement for new and existing products
• Act as Business Liaison with external stakeholders including RBI, IBA, UIDAI, NPCI
Job Duties & Responsibilities
• Engage and build cross sell opportunities of existing products both on the digital banking and branch banking base
• Design customer journey for existing and new liability product features
• Developing and updating procedures, policies, controls and monitoring plans for liabilities business
• Assist in the definition of project scope and objectives, involving all relevant stakeholders and ensuring technical feasibility
• Business SPOC for Internal & External Audits and ensuring minimum “satisfactory” ratings
• Compare digital liability strategies of other banks and keep enhancing our platform
• Campaign management: Ideate, create and run campaigns for driving usage
• Define business requirement and work with technology teams to launch offerings via liaison with Internal & External partners
• Manage the P&L responsibility (including increasing revenue through transactions, book build up, reducing costs, increasing activation rates etc.)
• Conduct market analysis, feasibility studies and trend analysis to keep abreast of industry development and identify opportunities; and submit new product proposals
• Define and maintain product strategy, product revenue, market adoption, and Portfolio Management and penetration goals
• Work with Marketing to develop and implement customer contact strategies and marketing tools to support acquisition, retention and cross sale activities
• Monitor industry, market, competitor and regulatory trends to ensure that opportunities and risk are identified and appropriate plans are implemented
Required Experience
• 5-7 Years + experience in Retail/Digital Banking
• 2 Years + Experienced in Product development, management and life cycle
• Experience in Human Centric Design and Customer Journeys
• Proficiency in MS Excel/Power point
• To build and maintain balance sheet and drive the business for liabilities products across various customer segments such as Mass Market, Emerging Affluent, Affluent, HNW
• Develop new product proposition to assist the distribution team in acquisition
• Designing and developing digital on-boarding journeys including Video KYC
• Implementation and monitoring of relationship-based pricing
• Enhance Corporate employee program and support the team to acquire salaried active customer
• Adherence to KYC and re-KYC requirement of the bank
The position ensures: Complete and overarching view and ownership of the various liability segments on both digital and branch channels
Key Accountabilities on
Accomplish All Responsibilities In Relation To
• Maintain and build end to end proposition for the Niche segments
• Selectively broaden product offerings for these segments to maximize our share among customers
• Continuously engage with internal and external partners to upgrade and innovate products to provide value-added benefits to the customers
• Market Overview on Competition Offerings and digital capabilities on liability base
• Customer Journey Designs
• Adherence – with Ops, control groups, technology
• Ensure customer engagement for new and existing products
• Act as Business Liaison with external stakeholders including RBI, IBA, UIDAI, NPCI
Job Duties & Responsibilities
• Engage and build cross sell opportunities of existing products both on the digital banking and branch banking base
• Design customer journey for existing and new liability product features
• Developing and updating procedures, policies, controls and monitoring plans for liabilities business
• Assist in the definition of project scope and objectives, involving all relevant stakeholders and ensuring technical feasibility
• Business SPOC for Internal & External Audits and ensuring minimum “satisfactory” ratings
• Compare digital liability strategies of other banks and keep enhancing our platform
• Campaign management: Ideate, create and run campaigns for driving usage
• Define business requirement and work with technology teams to launch offerings via liaison with Internal & External partners
• Manage the P&L responsibility (including increasing revenue through transactions, book build up, reducing costs, increasing activation rates etc.)
• Conduct market analysis, feasibility studies and trend analysis to keep abreast of industry development and identify opportunities; and submit new product proposals
• Define and maintain product strategy, product revenue, market adoption, and Portfolio Management and penetration goals
• Work with Marketing to develop and implement customer contact strategies and marketing tools to support acquisition, retention and cross sale activities
• Monitor industry, market, competitor and regulatory trends to ensure that opportunities and risk are identified and appropriate plans are implemented
Required Experience
• 5-7 Years + experience in Retail/Digital Banking
• 2 Years + Experienced in Product development, management and life cycle
• Experience in Human Centric Design and Customer Journeys
• Proficiency in MS Excel/Power point
💡 Quick Summary
Seeking a career-building opportunity? The Product Manager | Liabilities position is now open for candidates interested in the Bank Jobs sector. This role in Mumbai offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Bank Jobs is a plus.
